PetitePaulina – The 2025 Holiday Wish List survey from SuperAwesome revealed that sneakers remain the top must-have items for American kids and teens. Nike, Air Jordan, and Adidas dominated the rankings, showing the continued cultural power of athletic footwear. Beyond just sports, sneakers have become essential fashion statements, making them high on wish lists across all age groups.

Lifestyle Brands Make Their Mark

In addition to sneakers, lifestyle brands are also gaining traction. Lululemon, with its focus on comfortable yet trendy athleisure, and Levi’s, the timeless denim brand, were both named favorites. These brands show how younger generations value both performance and style in their daily wardrobes.

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Luxury Labels Enter the Conversation

Surprisingly, even luxury brands are making an appearance on kids’ lists. Gucci and Dior, traditionally associated with adult consumers, are now appealing to kids as young as four years old. This shift highlights how exposure to fashion and branding through social media is shaping aspirations at an earlier age.

Beauty and Skincare on the Rise

For girls between ages 9 and 18, beauty and skincare items are becoming just as important as sneakers and fashion. Drunk Elephant and e.l.f. were among the most mentioned brands, showing how Gen Z and Gen Alpha are developing strong brand loyalty in personal care. The rise of skincare routines on TikTok and YouTube has played a major role in this trend.

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The Role of Influencers and Pop Culture

The survey underscores the influence of pop culture, digital marketing, and social media personalities. Kids are not just consumers—they are trendsetters who amplify brand popularity through platforms like TikTok and Instagram. Collaborations, such as Levi’s x Nike Air Max 95, further fuel this hype.

What It Means for Retailers

For retailers, the survey provides a clear direction: sneakers, lifestyle apparel, luxury fashion, and beauty products will dominate holiday shopping lists in 2025. Meeting kids’ and teens’ expectations will require strong digital engagement, creative collaborations, and products that blend fashion, function, and cultural relevance.

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Messi’s career peaked in 2009 when he helped FC Barcelona achieve an unprecedented six titles in a single season, including the UEFA Champions League, La Liga, and the FIFA Club World Cup. This incredible feat cemented his legacy as a football legend. Furthermore, his collection of individual accolades, including a record seven Ballon d’Or awards, solidifies his status as one of the all-time greats.

However, in 2021, Messi’s illustrious chapter with Barcelona came to an end after more than two decades. Financial constraints at the club made it impossible to renew his contract. He then joined Paris Saint-Germain (PSG), where he continues to showcase his exceptional talent.

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A Global Ambassador and Role Model

Beyond the pitch, Messi is also a global icon, serving as a brand ambassador for adidas. This partnership highlights not just his skills but also his humility and professionalism. Messi remains a role model for young players worldwide, inspiring through both his achievements and his unwavering dedication.

Adidas Campaign: Moments with Family

As part of adidas’ latest campaign, Messi and his family are featured in the adidas Essentials collection. This collection draws inspiration from the comfort of spending time with loved ones, reflecting Messi’s relaxed side off the field. Designed with soft cotton materials and a sporty aesthetic, the collection provides comfort suitable for all family members in any situation.

The campaign captures the warmth of Messi as a family man, showing that even a football legend values quality time with loved ones. The adidas Essentials collection is now available at adidas stores across Indonesia, adding a special touch to your holiday moments with family.

More Than Just a Player

Lionel Messi is not just a footballer; he is a symbol of dedication, passion, and perseverance. His achievements inspire millions, proving that with hard work, dreams can be turned into reality. For Messi, football is not merely a sport—it is an art, a love, and a way of life.

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