The Story Behind a Book That Captures 25 Years

Pierre-Louis Vuitton described the book with the warmth of someone who lived inside its pages. He has spent twenty-five years working for the maison, and therefore the book reflects that experience. It highlights fashion shows, creative shifts, and the evolution of the house’s icons. Moreover, locks, canvases, and even small details become meaningful parts of the narrative. Author Arthur Dreyfus approached the story like a puzzle. He rearranged moments until they formed something fluid and modern. Their panel felt honest and intimate. It also revealed how this book functions as a bridge between eras. Readers can open it at any page and discover something new. In the end, the result is a work that feels alive, shaped by memories and decades of craft.

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Tradition and Innovation in One Maison

Pierre-Louis spoke about technique with a mix of pride and responsibility. For him, tradition is not fragile. Instead, it is built to last. In the Asnières workshop, artisans still follow methods used for generations. Moreover, the way they cut, shape, and build a trunk has barely changed. Only the materials evolve with time. Innovation enters not to disrupt but to serve. Therefore, the maison adapts to the needs of modern travel. Trunks once sailed across oceans. Later, they moved into cars and aircraft. Today, they glide through airports on wheels. Each shift reflects a new way of moving through the world. Consequently, Louis Vuitton grows by listening, learning, and preserving its identity. That balance is what keeps the brand both relevant and grounded.

A Personal Relationship With Luggage

Pierre-Louis shared memories that softened the room immediately. He often tests new luggage during his travels. Moreover, he treats each piece not as a luxury item but as a tool that must survive real journeys. His stories revealed how the maison views its creations. They are made to help people move, not to sit untouched on a shelf. He pushes every prototype to its limits. Meanwhile, he runs through terminals, climbs stairs, and handles each design as any traveler would. This approach keeps the brand honest. It also strengthens its connection with customers. Above all, it shows that Louis Vuitton values experience as much as beauty. As a result, luggage becomes a companion, not an ornament.

Crafting a Book Like a Rubik’s Cube

Arthur Dreyfus built the book with a modern rhythm. He compared it to a Rubik’s Cube because each section can shift into a new arrangement. Readers can explore it in many ways. He even described the structure as similar to an Instagram feed, where images and stories appear in quick, engaging flashes. Even so, his respect for the founder remains clear. He described Louis Vuitton as a pioneer with ideas far ahead of his time. This blend of heritage and contemporary style shapes the book’s voice. Therefore, it honors the past without feeling old. It invites readers to experience history in a fresh and playful way.

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The Bold Spirit Behind the Monogram

The discussion eventually turned to the monogram, one of the most recognizable designs in the world. Pierre-Louis and Dreyfus explained how disruptive it once was. Paris had hundreds of trunk makers. However, Louis Vuitton stood out through bold stripes, unique canvas, and branded rivets. When George Vuitton introduced the monogram, he honored his father instead of himself. It was an emotional and daring choice. At first, clients did not understand it. They wondered why they should carry luggage marked with someone else’s initials. Even so, the design soon reshaped luxury. It introduced a new idea: identity could be shared. Therefore, the monogram became a symbol of craftsmanship, loyalty, and vision. It marked a turning point in modern fashion.

A New York Night Filled With Stories

As the evening ended, the warmth of the event lingered. The celebration felt like a gentle reminder that Louis Vuitton’s legacy lives in stories. These stories belong to artisans, travelers, families, and dreamers who shaped the maison across generations. Moreover, New York with its pace and ambition offered the perfect stage for this moment. The event did more than launch a book. It honored the past and welcomed the future with grace. Therefore, it showed why Louis Vuitton continues to resonate with people around the world. The brand grows, evolves, and stays close to the human spirit. On that night, in that room, the maison felt personal, intimate, and profoundly alive.

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The Meaning Behind ‘Donde Esteban’

The name Donde Esteban translated as “at Esteban’s” or “where’s Esteban’s?”holds deep cultural resonance. Cortázar drew inspiration from the small towns of Colombia, where local spots often carry names like Donde Maria or Donde Mario, evoking warmth and familiarity. “It’s an open invitation,” he explained. “I want people to feel as though they’re entering a space that welcomes them, where they instantly feel at home.” Through this concept, Cortázar seeks to connect fashion, culture, and emotion, transforming his brand into a community rather than a label. Ultimately, Donde Esteban tells stories through style. Each garment becomes a narrative, and every collection celebrates belonging, joy, and the universal language of creativity.

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La Tiendita: A Celebration of Color and Culture

Running through December 7, the lively “La Tiendita Donde Esteban” pop-up is designed as a tribute to Colombian craftsmanship and Caribbean culture. The space bursts with tropical hues, artisanal textures, and nostalgic details that reflect Cortázar’s artistic vision. From handwoven hammocks to vibrant ceramics, every element has been thoughtfully curated to transport guests to a place where summer never ends. Moreover, the atmosphere echoes the effortless rhythm of Miami’s coastal charm bright, breezy, and endlessly inviting. Visitors will discover exclusive resortwear pieces featuring breezy fabrics, tropical prints, and fluid silhouettes perfect for sunny days. “I wanted people to walk in and immediately feel happiness,” Cortázar shared. “Even if it’s fall, the space should radiate warmth and energy.”

The Connection Between Miami and Colombia

For Cortázar, Miami and Colombia are intertwined muses that shaped his identity as a designer. Having spent his formative years in Miami after leaving Bogotá, he credits the city’s cultural fusion for shaping his worldview. “Miami taught me freedom,” he said proudly. “It’s where Latin passion meets global sophistication.” Through Donde Esteban, he captures that blend of worlds a harmonious dialogue between tradition and modernity, artistry and simplicity. Consequently, his pop-up at The Standard Spa becomes a bridge between Colombian soulfulness and Miami’s cosmopolitan flair. Each garment feels like a celebration of identity, weaving heritage into contemporary design while reminding us that fashion, at its core, is about storytelling and connection.

A Personal and Emotional Project

For Cortázar, Donde Esteban isn’t just a fashion label it’s a reflection of introspection and rediscovery. After years of designing for luxury houses like Emanuel Ungaro, he felt a calling to create something closer to his heart. “This project is about slowing down,” he revealed. “It’s about reconnecting with my roots, with the people and craftsmanship that define me.” Every piece in the collection reflects that philosophy. The use of natural materials, artisanal details, and human touch embodies a sense of mindfulness and emotion. Rather than chasing trends, Cortázar focuses on timeless design that tells a story. As he put it, “Fashion should feel like an embrace it should connect people, not separate them.”

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The Standard Spa: A Perfect Creative Partner

Choosing The Standard Spa, Miami Beach, as the location for his first pop-up was both intentional and symbolic. The hotel has long served as a creative hub for artists, musicians, and dreamers, mirroring the same spirit of freedom and curiosity that fuels Donde Esteban. Therefore, the collaboration feels organic. The pop-up merges retail with experience, offering more than clothes it’s an emotional journey. Visitors can expect live music, art installations, and intimate gatherings celebrating Latin creativity and global connection. “The Standard has always been a place of inspiration for me,” Cortázar shared. “Bringing Donde Esteban here feels poetic. It embodies everything I love about Miami: openness, diversity, and joy.”

A New Chapter of Creative Freedom

As Donde Esteban continues to evolve, Esteban Cortázar remains committed to his mission: crafting fashion that celebrates authenticity, emotion, and heritage. The Miami pop-up marks not only a milestone for his brand but also a personal triumph a return to the roots that shaped his creative soul. “We live in a time when fashion must connect people again,” he said. “Through Donde Esteban, I want to remind everyone that beauty begins with authenticity.” With The Standard Spa pop-up, Cortázar creates an atmosphere of endless summer, where art, culture, and community intertwine. For every visitor who steps inside, it’s not just shopping it’s an experience of joy, belonging, and boundless creativity.

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How Engagement Was Measured

The engagement score reflects click-based interactions such as likes, shares, comments, and reactions. It also accounts for organic online conversations, new fans, and cross-platform discussions, particularly on Twitter (now X). Rankings covered NYFW’s official calendar shows from September 11 to 17, 2025, compared with February’s Fall 2025 schedule.

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Top 10 Brands in Social Rankings

After Calvin Klein and Michael Kors, Tory Burch secured third place with 1.6 million engagements, despite a 48 percent drop from last season. Cos followed with 845,939, while Off-White earned 180,524. Coach ranked sixth with 156,105, experiencing a 48 percent decline. The list continued with Sandy Liang (83,464), Christian Siriano (76,666), Alexander Wang (74,754), and Alexis Bittar (66,343), the latter seeing a 133 percent increase.

Notably, Cos, Off-White, and Alexander Wang had not staged shows last season, making their entries new for this year’s metrics.

The Calvin Klein Effect: Stars and Social Buzz

Calvin Klein’s success was fueled by international fan-driven conversations on X, which contributed 15 percent of its total engagement. Global ambassador Jung Kook of BTS played a pivotal role, generating 4.4 million engagements across top video posts. His red-carpet debut, candid interviews, and cinematic visuals ignited global fan communities.

Michael Kors Secures Runner-Up With Backstage Content

After topping the rankings for six consecutive seasons, Michael Kors settled for second place once again. This year, Kors leaned into TikTok-driven backstage interviews with models and influencer Alex Consani, drawing 686,000 engagements. Another highlight was a Facebook gallery featuring celebrity guests such as Gwyneth Paltrow, Olivia Wilde, and Kelsea Ballerini, which generated 538,000 engagements.

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Tory Burch Maintains Strong Digital Presence

Last season’s winner, Tory Burch, came in third this time but retained its digital strength. TikTok accounted for 90 percent of its top 10 posts, with interviews by Enya Umanzor and Tefi Pessoa capturing hundreds of thousands of engagements. Additional buzz came from collaborations with Emily Ratajkowski, who walked the runway, and influencer-driven teaser videos ahead of the show.

Cos, Off-White, and Emerging Players

Cos leveraged Twitter conversations, particularly spotlighting Thai actor Zee Pruk, whose fanbase helped drive 135,000 engagements. On Instagram, reels featuring Chris Briney and Rosie Huntington-Whiteley boosted visibility, with Reels making up 80 percent of the brand’s top-performing posts.

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Emerging Designers Step Forward

This season, new designers will take center stage, presenting collections filled with bold ideas and modern aesthetics. Many of them aim to break away from conventional trends while still honoring timeless style. As a result, audiences can expect both creativity and heritage to shine throughout the week.

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Iconic Labels Bring New Visions

Alongside newcomers, well-known brands will present their latest creations. Their collections focus on renewal, innovation, and future-inspired design. By mixing tradition with modern flair, these labels highlight the evolving direction of global fashion. Their presence also reinforces Runway 7 as a powerful influence on the industry.

Sustainability Shapes the Collections

Sustainability takes the spotlight this year. Designers are using recycled fabrics, natural dyes, and low-waste patterns. These choices reflect fashion’s growing shift toward responsibility. Moreover, they show that luxury and sustainability can exist together. Runway 7 continues to push this message, aligning with the values of conscious consumers.

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A Global Platform for Talent

Runway 7’s lineup draws talent from across the globe. This diversity ensures that the runway reflects multiple cultures, traditions, and inspirations. From futuristic silhouettes to classic tailoring, the event celebrates creativity without borders. Consequently, the collections resonate not only in New York but also worldwide.

More Than Just Fashion Shows

Beyond the runway, attendees can enjoy live performances, interactive installations, and networking opportunities. These additions transform Runway 7 into more than a fashion showcase. Instead, it becomes a cultural hub where designers, influencers, and fans connect. Ultimately, the Spring 2026 event promises inspiration, innovation, and unforgettable experiences.

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