Pascale Lepoivre’s Vision for Growth

For Pascale Lepoivre, Loewe’s CEO, Paris was the natural choice for the next Casa Loewe. “Paris is one of the key fashion capitals,” she said, “and essential to growing our visibility and awareness.” The new store completes Loewe’s global network of Casa flagships. The brand, part of LVMH, continues to strengthen its retail presence while building emotional connections with visitors. Lepoivre describes Casa Loewe as “a collector’s home” spaces designed to blend culture, fashion, and craftsmanship. Each Casa tells a unique story inspired by its location. The Paris flagship builds on that concept, offering a space where customers can connect with Loewe’s artistic identity through texture, form, and light.

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Designing an Artistic Sanctuary

The new Casa Loewe Paris showcases an interior that combines refinement with creativity. Designed by Loewe’s in-house team and architect Paula Aza Custodio, the store blends slender ceramic tiles in green, blue, and silver with marble floors and brass accents. Large windows at 46 and 48 Avenue Montaigne fill the space with natural light. Visitors can admire Utrecht armchairs by Gerrit Thomas Rietveld, vivid rugs by John Allen, and a cotton wall hanging by Franz Erhard Walther a piece originally featured in Loewe’s Fall 2019 show. Every detail feels personal and human. The result is a warm, inviting space that captures Loewe’s philosophy: timeless craftsmanship, modern elegance, and a love of art.

From Anderson to a New Era

Much of Loewe’s success today stems from its years under Jonathan Anderson, who led the house for over a decade. Anderson transformed Loewe into a leading global brand by merging artistic innovation with modern craftsmanship. His influence remains visible throughout the new flagship. However, the torch has now passed to Jack McCollough and Lazaro Hernandez of Proenza Schouler, who debuted their first Loewe collection at Paris Fashion Week Spring 2026. Their fresh vision balances respect for heritage with bold, forward-looking design. Inside Casa Loewe, sleek ceramic benches, minimalist lighting, and modern art installations mark this new era. Loewe’s creative evolution continues respectful of its past, yet open to new interpretations of luxury.

Art and Craft at the Core

Casa Loewe Paris blurs the line between a boutique and an art gallery. Inside, George Nakashima chairs and Isamu Noguchi lamps stand alongside bespoke Loewe furniture, such as leather benches and marble plinths. Artworks by Walter Price, Henry Moore, and Zizipho Poswa decorate the walls. These pieces reflect Loewe’s long-standing commitment to supporting artisans. The Loewe Foundation Craft Prize, launched in 2016, celebrates global craftspeople whose creations now appear in stores worldwide. Each object displayed tells a story of patience, technique, and beauty. The flagship thus becomes a space where art, culture, and fashion coexist. It captures Loewe’s belief that luxury lies in authenticity in objects made with human touch and emotional depth.

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A Blueprint for Global Expansion

The new Paris flagship represents a key part of Loewe’s growth strategy. Casa Loewe locations are the first to receive new collections and limited editions, such as the Amazona 180 bag from the Spring 2026 line. Each store also offers exclusive experiences for the brand’s most loyal clients. Currently, Loewe operates 15 Casa stores worldwide, including in Barcelona, Madrid, and Shanghai. Next year, the brand will expand its Rue Saint-Honoré boutique into a second Casa in Paris. In 2026, new flagships will open in New York and Milan, extending the brand’s global footprint. Every Casa reflects the character of its city, uniting local culture with Loewe’s timeless Spanish identity.

Paris as the Heart of Loewe’s Renaissance

For Loewe, returning to Avenue Montaigne means more than expanding retail it marks a creative renaissance. Paris provides the perfect stage for a brand that thrives at the intersection of tradition and innovation. Lepoivre says each Casa is “warmly inviting yet commercially effective,” but visitors often describe it differently: a sensory journey through art and design. With handcrafted furniture, curated objects, and a human-centered approach, Casa Loewe Paris redefines what a luxury store can be. It feels intimate and alive a space where culture and commerce blend seamlessly. In the heart of Paris, Loewe proves that true luxury is not about extravagance, but about craftsmanship, emotion, and timeless beauty.

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The Meaning Behind ‘Donde Esteban’

The name Donde Esteban translated as “at Esteban’s” or “where’s Esteban’s?”holds deep cultural resonance. Cortázar drew inspiration from the small towns of Colombia, where local spots often carry names like Donde Maria or Donde Mario, evoking warmth and familiarity. “It’s an open invitation,” he explained. “I want people to feel as though they’re entering a space that welcomes them, where they instantly feel at home.” Through this concept, Cortázar seeks to connect fashion, culture, and emotion, transforming his brand into a community rather than a label. Ultimately, Donde Esteban tells stories through style. Each garment becomes a narrative, and every collection celebrates belonging, joy, and the universal language of creativity.

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La Tiendita: A Celebration of Color and Culture

Running through December 7, the lively “La Tiendita Donde Esteban” pop-up is designed as a tribute to Colombian craftsmanship and Caribbean culture. The space bursts with tropical hues, artisanal textures, and nostalgic details that reflect Cortázar’s artistic vision. From handwoven hammocks to vibrant ceramics, every element has been thoughtfully curated to transport guests to a place where summer never ends. Moreover, the atmosphere echoes the effortless rhythm of Miami’s coastal charm bright, breezy, and endlessly inviting. Visitors will discover exclusive resortwear pieces featuring breezy fabrics, tropical prints, and fluid silhouettes perfect for sunny days. “I wanted people to walk in and immediately feel happiness,” Cortázar shared. “Even if it’s fall, the space should radiate warmth and energy.”

The Connection Between Miami and Colombia

For Cortázar, Miami and Colombia are intertwined muses that shaped his identity as a designer. Having spent his formative years in Miami after leaving Bogotá, he credits the city’s cultural fusion for shaping his worldview. “Miami taught me freedom,” he said proudly. “It’s where Latin passion meets global sophistication.” Through Donde Esteban, he captures that blend of worlds a harmonious dialogue between tradition and modernity, artistry and simplicity. Consequently, his pop-up at The Standard Spa becomes a bridge between Colombian soulfulness and Miami’s cosmopolitan flair. Each garment feels like a celebration of identity, weaving heritage into contemporary design while reminding us that fashion, at its core, is about storytelling and connection.

A Personal and Emotional Project

For Cortázar, Donde Esteban isn’t just a fashion label it’s a reflection of introspection and rediscovery. After years of designing for luxury houses like Emanuel Ungaro, he felt a calling to create something closer to his heart. “This project is about slowing down,” he revealed. “It’s about reconnecting with my roots, with the people and craftsmanship that define me.” Every piece in the collection reflects that philosophy. The use of natural materials, artisanal details, and human touch embodies a sense of mindfulness and emotion. Rather than chasing trends, Cortázar focuses on timeless design that tells a story. As he put it, “Fashion should feel like an embrace it should connect people, not separate them.”

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The Standard Spa: A Perfect Creative Partner

Choosing The Standard Spa, Miami Beach, as the location for his first pop-up was both intentional and symbolic. The hotel has long served as a creative hub for artists, musicians, and dreamers, mirroring the same spirit of freedom and curiosity that fuels Donde Esteban. Therefore, the collaboration feels organic. The pop-up merges retail with experience, offering more than clothes it’s an emotional journey. Visitors can expect live music, art installations, and intimate gatherings celebrating Latin creativity and global connection. “The Standard has always been a place of inspiration for me,” Cortázar shared. “Bringing Donde Esteban here feels poetic. It embodies everything I love about Miami: openness, diversity, and joy.”

A New Chapter of Creative Freedom

As Donde Esteban continues to evolve, Esteban Cortázar remains committed to his mission: crafting fashion that celebrates authenticity, emotion, and heritage. The Miami pop-up marks not only a milestone for his brand but also a personal triumph a return to the roots that shaped his creative soul. “We live in a time when fashion must connect people again,” he said. “Through Donde Esteban, I want to remind everyone that beauty begins with authenticity.” With The Standard Spa pop-up, Cortázar creates an atmosphere of endless summer, where art, culture, and community intertwine. For every visitor who steps inside, it’s not just shopping it’s an experience of joy, belonging, and boundless creativity.

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Dua Lipa: The Edgy Bride in Surreal Whites

Front-row queen Dua Lipa dazzled in a white “Creature” gown covered in micro-sequins and feathery paillettes. The daring keyhole cut-out at the chest, along with oversized shoulder construction and a high slit, turned heads with every camera flash. Her surrealist eyeball earrings added a surreal, signature Schiaparelli touch that made her look both mysterious and majestic.

Hunter Schafer: Retro Glamour with a Futuristic Mint Twist

Elegance met innovation when Hunter Schafer arrived in a strapless mint gown with a structured bow and metallic sheen. Her look evoked Old Hollywood charm updated with futuristic materials. Paired with sleek hair and oversized pearl earrings, she redefined minimalistic luxury with artistic clarity.

Karol G: The Siren in Midnight Florals

Karol G exuded bold confidence in a mermaid silhouette gown blooming with black and gold floral embroidery. The sweetheart neckline and sweeping train whispered of classic romance, while the 3D elements hinted at digital couture. Her appearance echoed the essence of Schiaparelli’s reinvention—rooted in elegance, but unafraid to provoke.

Heart Evangelista: The Minimalist Muse in Keyhole Chic

Never one to be overshadowed, Heart Evangelista radiated quiet power in a sleeveless white dress with a singular keyhole cut-out. The minimalist design allowed her poise and profile to speak louder than embellishments, proving once more that less is often more in the couture realm.

Cardi B: The Theatrical Queen of Paris Fashion Week

Making the most viral entrance of the season, Cardi B arrived with a live raven perched on her hand. Clad in a black velvet gown with cascading pearl-fringed shoulders from Schiaparelli’s Spring 2024 collection, she embodied drama incarnate. Her presence blurred the lines between performance art and high fashion, reminding the world that couture is, above all, spectacle.

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