Nightgown Trend Blossoms into Summer Dress Staple
PetitePaulina – This isn’t your grandmother’s nightgown—or maybe it is. The very style once confined to bedrooms now reigns as 2025’s hottest summer dress trend. Brands like Reformation and Damson Madder revive vintage sleepwear with a purpose. Reformation’s Holly Sleep Dress features a scrunched 1950s-style neckline and scalloped edges.
Social Media Drives Nightgown Obsession
On TikTok, content tagged #nightgown surged 200% over the past year. Influencers chime in, too. Bridget Brown shared a secondhand scoop-neck cotton nightie she bought via Facebook Marketplace. She told her 99k followers, “I literally cannot stop buying vintage nightgowns… This is sexy for an Edwardian nightgown.” That viral unboxing shows the nostalgia and novelty fused in today’s nightwear-as-daywear.Plus, creators tag nostalgic finds and styling tips across Instagram—there’s no shortage of interest in forgiving silhouettes and soft fabrics.
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Runway Heritage Helps Fuel the Shift
The appetite for wearing nightwear beyond bed didn’t begin last month. In 1992, John Galliano’s “Napoleon and Josephine” collection featured sheer 19th‑century slips and lingerie-inspired dresses. In 1995, Calvin Klein’s lace-trimmed nightgowns draped models like Kate Moss in minimalist glamour. Then in 1997, Stella McCartney at Chloé presented spaghetti‑strap nightgown silhouettes in pastel shades.Even earlier, Marie Antoinette sparked controversy in 1783 when she appeared in a chemise dress at a prestigious art exhibition—an act deemed too revealing for public viewing.
Modern Daywear Reinvents Comfort and Style
Today’s nightgown trend blends comfort, nostalgia, and everyday style. Fashion critic Rachel Tashjian shares that she enjoys wearing a late‑1800s cotton nightgown while walking her dog. The gown features pin‑tucks, pleats, and lace—details inherited from a family heirloom. Meanwhile, Salter House’s co-founder Sandeep Salter says that oversized cotton frocks inspired by Peter Pan’s Wendy Darling are their top sellers.Customers style them with cardigans worn sash-like, Mary Jane flats, and sharp purses. They also pair nightie dresses with oversized scrunchies or baseball caps—a modern twist on vintage ease.
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Why Nightgowns Became the Uniform of 2025
Ultimately, the pandemic sparked a craving for cozy dress codes, and nightgowns filled a niche. After years of isolation in sweatpants, people crave comfort with polish. Its fluid silhouette and breathable fabric make nightgowns a stylish step up. As Tashjian notes, these gowns “offer a more put-together alternative to baggy sweatpants.” They combine ease and elegance, letting wearers feel both relaxed and chic.In 2025, the nightgown walked out of the boudoir and into the sun—and stayed.
