Daisy Edgar-Jones Joins Boucheron as Global Ambassador

PetitePaulina – British actress Daisy Edgar-Jones has stepped into a sparkling new role. French jeweler Boucheron announced her as its latest global ambassador, marking a fresh chapter for both the star and the storied maison.

A Star Meets a Legacy

Boucheron has long blended bold creativity with timeless heritage, and Edgar-Jones fits right into that narrative. The actress praised the brand’s artistry and admired its leadership under CEO Hélène Poulit-Duquesne and creative director Claire Choisne. “It’s inspiring to see two visionary women at the helm,” she noted.

Her connection with the house began at the Cannes Film Festival, where she wore Boucheron’s iconic question-mark necklace. Since then, Edgar-Jones has admired its “emotion and artistry,” pointing to creations infused with aerogel, real flower petals, and the ethereal Impermanence high jewelry collection.

A Dazzling Campaign Ahead

This November, she will star in her first Boucheron campaign, set to launch for the holiday season. CEO Poulit-Duquesne praised Edgar-Jones’ “radiant personality, natural elegance, and artistic integrity,” calling the collaboration a celebration of confidence and modern self-expression. With those qualities, the maison believes she embodies the spirit of its jewels.

An Actress with Range

Since her breakout in Normal People (2020), Edgar-Jones has built an impressive career. She earned a Golden Globe nomination for her role in the series and later starred in Where the Crawdads Sing, Fresh, Twisters, and On Swift Horses. She added another Golden Globe nod for Under the Banner of Heaven. On stage, she captivated audiences in Cat on a Hot Tin Roof at London’s Almeida Theatre in 2025.

Currently, Edgar-Jones is filming the thriller A Place in Hell alongside Michelle Williams and Andrew Scott. She is also preparing for a remake of Sense and Sensibility and a Netflix heist film, Here Comes the Flood, with Denzel Washington and Robert Pattinson.

Adding Fashion to the Spotlight

Her presence in fashion continues to grow. Earlier this year, she fronted Gucci’s “Lido” campaign, showcasing her natural elegance. Now, with Boucheron, she joins global ambassadors like Han So-Hee, Xiao Zhan, Zhou Dongyu, Mina Myoi, and others who embody the maison’s international vision.

For Edgar-Jones, the partnership feels deeply personal. “It’s a privilege to be part of this story,” she shared. “I can’t wait to see what’s ahead.”