Maria Grazia Chiuri Returns to Fendi: A Bold New Chapter in Fashion
PetitePaulina – Maria Grazia Chiuri now leads Fendi as Chief Creative Officer. She left Dior in May 2025 to take this role. When she first joined Fendi in 1989, she helped elevate the brand’s accessory line. Thus, her return blends nostalgia and fresh ambition in one. Her roots in Fendi make her leadership especially meaningful.
LVMH Supports Her Vision
Bernard Arnault, CEO of LVMH, fully backs Chiuri’s appointment. He praised her talent and expects she will renew Fendi’s creative spirit. He also stressed her role in preserving the brand’s heritage. Because of that endorsement, her position carries more weight than a mere title.
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A Unified Vision Across Collections
Chiuri plans her debut womenswear collection for Milan in February 2026. She will follow with menswear in June, then haute couture in July. Instead of separate creative leads, she will drive consistency across all divisions. This alignment helps Fendi communicate a clear, unified message.
CCO Role: More Than Just Design
Ramon Ros, Fendi’s CEO, says Chiuri’s job includes curating culture, not just making clothes. He trusts her to filter out noise and shape Fendi’s identity. He wants her to lead storytelling, context, and vision. So her role demands strategic thinking, not only artistic flair.
Emotional Return, Renewed Commitment
Chiuri called her return “an honor and joy.” She often acknowledges Fendi’s founding sisters, whom she credits for nurturing talent. This personal connection adds depth to her leadership. I believe that working from a place of respect helps her build authenticity into her vision.
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Blending Innovation and Tradition
After Kim Jones left and Silvia Venturini Fendi became honorary president, Fendi changed course. Chiuri’s familiarity with the brand and Venturini’s legacy help anchor Fendi’s transition. Ros says their combined influence will spotlight Fendi’s archives and shape its future direction.
A Challenging But Promising Path
Chiuri faces intense pressure. Yet her track record at Dior shows she can push fashion forward while boosting revenue. If she replicates that success at Fendi, we may see a renaissance. I expect her tenure to reshape how heritage labels balance tradition and innovation.
