Petite Paulina – The Halal Expo has run for eleven consecutive years in Istanbul. It is a leading global Muslim lifestyle event. The expo attracts around 500 exhibitors from 50 countries. Additionally, it is held alongside the World Halal Summit and enjoys full support from Turkish President Recep Tayyip Erdogan.
In 2024, Halal Expo collaborates with Indonesia-based company #Markamarie to host the Modest Fashion segment at the expo. This event, titled Modest Fashion & Art Trade Show, is led by fashion enthusiasts Franka Soeria and Ismail Semin. They bring brands from Indonesia, Turkey, Germany, Russia, Jordan, and Hong Kong to participate in the event. It takes place from November 27-30 at the IFM Istanbul Expo Center.
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Furthermore, the event lineup includes fashion shows, exhibition booths, talk shows, and awards. The Modest Fashion & Art Trade Show features modest fashion brands with artistic touches, both cultural and contemporary.
“We are proud to collaborate with Halal Expo to highlight the Modest Fashion segment and present a lineup of the best brands. The Halal and Modest Fashion events should have a close relationship because these industries are inherently related,” said Franka Soeria, co-founder of #Markamarie.
PT KAI supports the fashion show, showcasing Imah Batik Bandung and Yearn Handmade. These partners represent Indonesia by displaying creative, high-quality products to the global market.
“This participation is part of the MiKA Go Global Development Program, an initiative by KAI to empower SMEs to enhance competitiveness and reach international markets,” said Sandra Pridaswara, Vice President of CSR PT KAI Persero.
The fashion show features various modest fashion styles with artistic elements from different countries. From abayas, top and bottom sets, outerwear to accessories, all are presented stunningly to hundreds of international spectators.
Additionally, visitors can enjoy talk shows supported by the Council of Modest Fashion. Topics include “How to Build a Brand,” “Selling Creativity in Fashion,” and “Sociopreneur: Fashion with A Cause.” The award sessions supported by the World Halal Summit aim to appreciate the works of participants from various perspectives: creativity, product, background, and career journey.
“For Indonesia, we hope this event can showcase the best talents of Indonesian Modest Fashion to the fullest,” concluded Franka Soeria.
Finally, Discover Events, the Council of Modest Fashion, and PT Kereta Api Indonesia (PT KAI) Persero support the event. Participating brands include Meriem Lebdiri, Marga Modest Fashion, PT KAI Persero presents: Yearn Handmade & Imah Batik Bandung, Taqeeya by Enggar, Al Tatari, DKI Presents: Batik Chic, Santoon & Maria Irene, Kayana by Tya Oza, Mustafa Dikmen, UNNY Mkabau, SesaKaia, Tenun Darla, Online FC, Chalinda by Ika Butoni, NOIE Studios, Melopotamia, Yodizein, Ebru Kılıçarslan, Muay Collection, and many more.
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