Petite Paulina – Modivana, a leading omnichannel fashion platform in Southeast Asia, has officially opened its newest flagship store at District 21 Mall, Kuala Lumpur, on November 15, 2024.
This strategic expansion not only strengthens Modivana’s efforts to offer a more immersive and personalized shopping experience but also reinforces its position as a leader in the retail fashion industry.
During the launch event, representatives from Modivana’s teams across various countries, including Indonesia, were present. Their participation clearly demonstrated the company’s dedication to understanding the diverse local markets in Southeast Asia.
Moreover, these representatives shared insights on current fashion trends in their home countries. This collaborative approach is expected to help Modivana continue innovating and meeting the unique needs of local customers.
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Rachel Tan, Modivana’s CEO, explained the “Interactive Wardrobe” concept introduced at the Kuala Lumpur store.
“We aim to provide a shopping experience that is both functional and inspiring. For this reason, customers can try our latest collections using virtual fitting technology,” she said.
In addition, the store’s centerpiece is the “Vivid Harmony” collection, which blends classic elements with modern designs. It includes minimalist dresses, casual suits, and elegant accessories, all reflecting individual styles.
The flagship store’s launch featured a variety of engaging activities. For instance, there was a talk show with prominent Key Opinion Leaders (KOLs), such as Malaysian influencer Alyssa Tan and Indonesian content creator Riana Kusuma. Furthermore, the event included DIY accessory workshops and discussions on the latest fashion trends, attracting many fashion enthusiasts.
The highlight of the celebration was an interactive fashion show showcasing the “Vivid Harmony” collection. Notably, visitors were able to provide real-time feedback through the Modivana app, fostering a closer connection between the brand and its customers.
The “Vivid Harmony” campaign features Akira Tanaka, a Japanese model and fashion icon known for her bold style.
“I’m proud to be part of this collection. ‘Vivid Harmony’ celebrates individuality, not just fashion,” Akira shared during an exclusive interview.
With its innovative store concept, relevant collections, and customer-focused approach, Modivana has successfully created a milestone in Southeast Asian fashion. Ultimately, this new store reflects the company’s vision of delivering unique and memorable shopping experiences.
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