Petite Paulina – American actress Lucy Hale famed for her roles in “Pretty Little Liars” and “The Hating Game” reveals another side of herself through her collaboration with Weekend Max Mara. The latest Signature collection for Fall/Winter 2024–2025, named Joyroad, reflects Hale’s personal journey in discovering happiness and freedom of spirit.
Hale’s imaginative journey to her roots inspired this collection. She explores her love for nature and quest for individuality. Featuring cheerful Western nuances combined with urban style and outdoor resilience, Lucy Hale describes Joyroad as “joyful, authentic, and Western,” reflecting the free spirit and authenticity she upholds.
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“I chose the name Joyroad because Joy is the word I selected for myself in 2024. I want more situations, experiences, people, and places that trigger happiness. Moreover, this name greatly supports the collection and aligns with the ‘journey’ mentality we envisioned when creating its theme,” explains Lucy Hale.
Intriguing details fill this collection, such as fringes adorning soft leather jackets, suede trousers, and iconic Pasticcino bags. Furthermore, denim also plays a significant role, appearing in various forms like loose jeans and mini skirts embroidered with faded or chiaroscuro effects.
The outerwear in this collection prioritizes comfort and style. It includes gaucho-style bombers, field jackets, utility parkas, Montgomery coats, and sturdy wool jackets with knitted sleeves. In addition, patterns or colorful floral appliqués adorn the knits, adding a feminine touch to the predominantly Western collection.
The winter palette of the Joyroad collection focuses on earthy tones like muddy browns, olive greens, and light blues. Inspired by nature, these colors evoke a calm and natural impression. To complete the collection, Pasticcino Plié bags adorned with loose denim, vintage-style cowboy boots, and baseball caps are included. Additionally, attention-grabbing jewelry includes necklaces, rings, and rigid bracelets made from tarnished metals accented with floral elements.
Through the Joyroad collection, Lucy Hale invites her fans to explore the free spirit and find happiness in their life’s journey. Thus, the collection offers comfortable, stylish, and spirited clothing options, reflecting Hale’s cheerful personality and free spirit.
Lucy Hale, born Karen Lucille Hale, is an American actress born in Memphis, Tennessee, on June 14, 1989. She began her career as a singer before shifting her focus to acting. Widely known for her role in the series “Pretty Little Liars,” which aired for seven seasons. Additionally, she starred in the series “Katy Keene” and “Life Sentence.”
Recently, Hale starred opposite Nat Wolff in the romantic drama “Which Brings Me To You,” directed by Peter Hutchings and adapted from the novel by Steve Almond and Julianna Baggott.
Lucy Hale greatly appreciates Western aesthetics and always enjoys time in the countryside or desert as an escape from the city. In this collection, her favorite piece is the black fringed jacket, which she believes has a strong character and feels as though it has lived many lives. Consequently, that jacket will be the item she wears most often.
The interesting aspect of this collection is how easily each item can be mixed and matched. Hale pairs a Bolo Tie with a button-down shirt, boots that make a green fringed skirt more casual, and a belt on a green jacket to emphasize the waist.
For this campaign, Lucy Hale and Weekend Max Mara conducted a photoshoot in Joshua Tree, an extraordinary desert town. The location feels far from the city, making one feel more connected to nature. Hence, this place perfectly captures the typical Weekend Max Mara collection, which is elegant yet easy to wear. They successfully captured the personality and mood intended in the designs.
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The Joyroad collection by Lucy Hale with Weekend Max Mara embodies the spirit of freedom and self-exploration. For those who want to stand out and exude confidence, this collection provides everything needed. So, are you ready to explore the world with Western-style happiness?