Augustinus Bader Opens La Piscine, Its Largest Branded Spa, at Hôtel Costes in Paris
PetitePaulina – Augustinus Bader, the science-backed luxury skincare brand, has opened its largest branded spa to date — La Piscine — at the iconic Hôtel Costes in Paris. The spa, located on the hotel’s minus-one floor, covers 10,350 square feet and promises to redefine indulgence.
A Luxurious Space with Iconic Design
La Piscine offers seven treatment rooms, including one double suite. It also features two reception areas and a 65-foot pool reserved for hotel guests. Designer Christian Liaigre created the interiors, adding his signature elegance with bespoke furniture.
Charles Rosier, CEO and cofounder of Augustinus Bader, collaborated with hotel owners Jean-Louis Costes and Marie-Laure Ettori on the project. Rosier began discussions about the spa in 2019, a year after the brand’s launch. Since then, the Hôtel Costes has expanded into neighboring buildings, tripling the spa’s footprint, enlarging the pool, and adding a modern gym.
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An Intimate Sanctuary for Every Guest
Christiane Werron, executive director of global education and spa distribution at Augustinus Bader, explained that La Piscine is designed to feel like a personal sanctuary. “The architecture gives an indulgent touch to every client who enters,” she said.
The spa follows the Augustinus Bader Method, which supports skin renewal. Treatments rely on the brand’s proprietary TFC8 (Trigger Factor Complex), a formula that enhances cellular communication and repair. Each guest begins with a skin diagnosis, ensuring the experience is personalized.
Signature Treatments and Advanced Technology
The treatment menu combines high-tech facials, body rituals, and customized therapies:
- Essential Facial (1 hour, €280): Activates, regenerates, and revitalizes skin with TFC8.
- Ultimate Facial (90 minutes, €420): Resculpts, firms, and rejuvenates using TFC8, ultrasound, and microcurrent technology.
- AB Signature Body Treatment (2 hours, €480): A holistic ritual that blends multiple technologies for face and body care.
La Piscine also introduces exclusives. It is the only spa in France offering the Bewei radio-frequency hand treatment (€130 for 30 minutes). It also debuts the Absolute Glow Vitamin C treatment with Raja Medical microdermabrasion (€350 for 75 minutes).
Other bespoke options include massages, osteopathy, physiotherapy consultations, and nail care services.
Where Science Meets Wellness
Augustinus Bader continues to blend innovation with wellness. Recently, the brand partnered with Deepak Chopra to launch AB Chopra Epigenetics, an AI-powered platform focused on health and longevity. Some of these technologies may soon appear at La Piscine.
For Rosier, spas are more than a luxury — they are immersive brand experiences. “In a spa, you have time to see the product’s effect on your skin. You can also talk with a practitioner while feeling relaxed,” he noted.
He added that in today’s busy world, moments of self-care are priceless. “A facial or massage is not just skincare; it’s ‘me time.’ Being part of that experience is a privilege,” Rosier concluded.
