eBay’s 2025 Luxury Watchlist Trends

PetitePaulina – The 2025 eBay Watchlist highlights how global shoppers continue to shape the secondhand luxury scene. With data from more than 134 million users, the platform shows a strong appetite for heritage brands. Louis Vuitton and Gucci dominate the rankings, and more than 13 Louis Vuitton items appear every minute. Prada, Burberry, Armani, and Dior also stay competitive as buyers look for pieces connected to culture and nostalgia. Today, people browse not only for deals but also for items with personal meaning. This shift proves that secondhand luxury now stands beside new retail as an equally influential expression of style.

Creative Directors Shape Modern Resale Culture

Changes in creative leadership often spark new excitement, and the effect is clearly visible on resale platforms. Jonathan Anderson’s move to Dior drove a dramatic 390 percent rise in searches for his name. Fans also returned to Dior classics like the Saddle and Lady Dior bags. At Celine, Michael Rider revived interest in designs such as the Phantom bag. Even Demna’s early signals at Gucci created large spikes in searches and purchases. These shifts show how new creative visions revive archival pieces and encourage collectors to re-explore iconic brands. The resale market has become a living gallery that reacts instantly to industry changes.

Fastest-Growing Brands Reflect Youth Culture

Younger shoppers continue to redefine the fashion landscape with bold and fast-moving tastes. Brands like KidSuper, Fear of God, and Cactus Plant Flea Market recorded growth of more than 70 percent. Longchamp and Doen also benefitted from viral moments that spread quickly across social media. Miu Miu and Birkenstock remained popular as the trend toward comfort and playful silhouettes stayed strong. These patterns reveal a major shift: today’s buyers love mixing luxury with streetwear to build their own identity. As a result, eBay has become a space where creative expression drives purchasing behavior.

Handbag Icons Lead the 2025 Wishlists

Classic handbags continue to fuel demand on eBay. The Fendi Baguette, Hermès Kelly, Lady Dior, and Louis Vuitton Pochette Metis remain must-have pieces for luxury fans. Coach also enjoyed a surprising revival. Sightings at WNBA games and in the hit series The Summer I Turned Pretty pushed searches to 92 per minute. Many buyers view handbags as more than accessories they see them as emotional items tied to memory and style. The secondhand market thrives because it offers a way to own these icons while supporting a more sustainable approach to fashion.

Timeless Watches Retain Their Prestige

Luxury watches continue to attract collectors who value craftsmanship and heritage. The Rolex Datejust, Cartier Santos, Omega Constellation, AP Royal Oak, and Patek Philippe Nautilus remain top searches worldwide. Cultural moments also influence interest. Taylor Swift and Travis Kelce’s engagement boosted “old mine diamond” searches by 21 percent. The Cartier Santos Demoiselle saw a dramatic 194 percent rise. These trends prove that classic watches keep their relevance across generations and often gain value as stories grow around them.

Sneaker Culture Bridges Nostalgia and Function

Sneaker trends on eBay show how buyers blend retro style with comfort. Popular models include the New Balance 9060, Nike Shox, and Onitsuka Tiger Mexico 66. Performance shoes like the Asics Gel-Nimbus 10.1 also attract attention because they offer both style and support. The biggest surge comes from the Air Jordan 4 White Cement. Since its return in May, users search for it almost 600 times a day. This mix of nostalgia and modern performance proves that sneakers have become central to fashion culture and continue to dominate the resale market.

A Mainstream Shift Toward Pre-Loved Fashion

The past year marks a major turning point for secondhand fashion. Celebrities such as Emma Chamberlain and Jeremy Pope wore pre-loved pieces at the Met Gala, helping to shift public perception. Their choices showed that resale can be glamorous and sustainable at the same time. Creative director changes also pushed shoppers to revisit archival styles and discover emerging talents. As buyers mix modern pieces with classics, platforms like eBay become essential spaces for exploring fashion history. The momentum behind circular fashion continues to grow, and 2025 stands as the year it finally entered the mainstream.