Chloe Kim Joins Batiste

PetitePaulina – Batiste’s choice to appoint Chloe Kim as its latest ambassador arrives at a perfect moment. Kim is a two-time Olympic snowboard champion, yet she remains approachable and deeply human. As she prepares for the 2026 Milan Cortina Olympics, her presence gives the brand a voice that feels young, active, and authentic. Caitlin Dodd, director of specialty hair care at Church & Dwight, explains that Kim represents the “complex woman” who uses Batiste every day. The partnership resonates because Kim lives the fast-paced life many women know well. She trains, travels, manages work demands, and still wants to feel confident. For her, dry shampoo offers quick support on hectic days, and that makes the collaboration feel practical, natural, and honest.

A Journey Filled With Triumphs and Reflection

Kim’s athletic story continues to evolve. She became an Olympic gold medalist at 17, a moment that felt overwhelming because everything happened so fast. At her second Games, she faced the pressure of defending her title. Now 25, she enters her third Olympics with a calmer spirit and a deeper sense of gratitude. This time, she plans to stay with family instead of living in the Olympic Village, hoping the closeness will keep her grounded. She often reflects on past moments she wishes she had enjoyed more. Her honesty gives this partnership emotional weight. Kim represents not only excellence but also growth, vulnerability, and maturity qualities that make her relatable to young women watching her rise.

Dry Shampoo as a Daily Essential

Life often moves quickly for Kim. She splits her time between Los Angeles and Switzerland, fitting training, meetings, and personal activities into tight schedules. Because of that rhythm, she depends on small, helpful routines. Batiste’s travel-size dry shampoo is one of them. She carries it everywhere because it keeps her ready for whatever comes next. Many Gen Z women share this lifestyle, and Kim’s routine mirrors their reality. She values products that work fast, feel light, and support long, busy days. Her habits show why Batiste remains essential for people who need quick solutions without sacrificing comfort or style. This connection also strengthens the message behind the campaign: beauty can fit naturally into a full, dynamic life.

A Growing Lineup of Gen Z Athlete Ambassadors

Kim joins an impressive lineup of young athletes who previously partnered with Batiste. The brand also works with Alycia Parks, Hailey Van Lith, and Olympic gymnast Suni Lee. Each ambassador represents power, individuality, and ambition qualities that define the modern generation. Their stories go beyond their sports and resonate with audiences who admire resilience and self-expression. By choosing these athletes, Batiste shows its commitment to authenticity and relevance. The brand wants faces that reflect real consumers, not just polished celebrities. Kim fits this direction perfectly. Her energy, honesty, and global influence strengthen Batiste’s relationship with the next wave of strong, active young women.

A Return to Snowboarding With Renewed Purpose

After the 2022–23 season, Kim took a break to focus on her mental health. It was a turning point that helped her reconnect with the joy of snowboarding. When she returned, she won the 2025 FIS Snowboard World Championship her third world title. The victory meant more than a medal. It reminded her of why she started snowboarding as a child. When stress grows, she steps back, breathes, and returns to the basics. That mindset helps her stay centered as the next Olympics approach. This personal journey also mirrors Batiste’s message of trusting yourself and honoring your rhythms. Kim’s story shows how strength grows when someone listens to their mind and body.

Batiste Maintains Its Global Lead

Despite growing competition, Batiste remains the world’s top dry shampoo brand. It sells one can every 1.3 seconds a sign of strong loyalty and proven performance. The Original Dry Shampoo continues to be its best-selling product, available at an accessible price. Kim’s role strengthens the brand’s relationship with consumers who balance work, school, fitness, social life, and rest. According to Dodd, Kim will appear across social media, outdoor ads, and live events. Her presence helps Batiste stay connected to everyday women with full schedules and practical needs. This partnership shows how a simple product can support confidence and comfort through life’s busiest moments.

Why Chloe Kim Resonates With a New Generation

Kim represents more than athletic excellence. She shows how success and vulnerability can exist side by side. Her honesty, discipline, and emotional awareness make her relatable to young women who navigate similar pressures. Batiste’s collaboration with her feels natural because both champion authenticity, speed, and a modern, flexible lifestyle. As Kim heads toward the 2026 Olympics, she inspires others by choosing balance over perfection. She reminds audiences to appreciate small rituals, embrace personal growth, and stay grounded in joy. Her story gives the campaign a warm, human touch and makes her the ideal face for a brand built on confidence and real-life beauty.