Petite Paulina – The fashion world never stops innovating. One name that has successfully blended traditional heritage with modernity is LAYANA. On December 12, 2024, LAYANA officially launched its Resort 2025 collection in collaboration with CURVEX, a fashion retail platform renowned for its creative and innovative curation. The event featured an exclusive trunk show with a “see now, buy now” concept, allowing guests to purchase pieces directly after seeing them on the runway.
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The Resort 2025 collection draws inspiration from the classic graphic arts of Asia, particularly traditional patterns from the Nusantara archipelago. “We want to celebrate the visual richness of local graphic art, which often doesn’t get the spotlight it deserves in the global fashion world,” said Nadira Laksana, the founder of LAYANA. With a modern and dynamic approach, LAYANA has transformed traditional elements into fresh and vibrant designs.
Collaborating with CURVEX allowed LAYANA to push creative boundaries, merging art and fashion in new ways. Nadira added, “We aim to create something that holds historical value while remaining relevant for the present and future.” The collection is designed to become part of a long-term fashion journey, even evolving into vintage treasures in the years to come.
One highlight of the event was the “see now, buy now” format, offering guests an exclusive shopping experience. Unlike traditional methods requiring a waiting period, attendees could purchase the collection immediately after seeing it on the runway. This format provided convenience and fostered a personal connection between the brand and its customers.
“We wanted to create a shopping experience that was both spontaneous and memorable,” Nadira explained. The event also featured professional makeup and hairstyling teams, adding perfect finishing touches to every model and outfit. This made the event not just about fashion but also a celebration of art and aesthetics.
LAYANA’s ambitions extend beyond the Resort 2025 collection. Nadira revealed plans to expand their portfolio with additional product lines, such as accessories and home decor inspired by local art. This move aims to enrich the brand experience while creating more room for creativity.
LAYANA also plans to bring its collections to international markets. By showcasing stories of Asian culture on a global stage, they hope to inspire more people to appreciate the beauty of traditional art in a modern format.
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