Calvin Klein Leads NYFW Spring 2026 Social Media Engagement

PetitePaulina – Calvin Klein emerged as the clear winner in social engagement during New York Fashion Week (NYFW) Spring 2026, according to data from social analytics firm ListenFirst. The brand achieved an impressive 12.9 million engagement score, marking a 1,168 percent increase compared to its Fall 2025 show. This surge was more than three times higher than runner-up Michael Kors, which earned 4.2 million engagements, up 83 percent from last season.

How Engagement Was Measured

The engagement score reflects click-based interactions such as likes, shares, comments, and reactions. It also accounts for organic online conversations, new fans, and cross-platform discussions, particularly on Twitter (now X). Rankings covered NYFW’s official calendar shows from September 11 to 17, 2025, compared with February’s Fall 2025 schedule.

Top 10 Brands in Social Rankings

After Calvin Klein and Michael Kors, Tory Burch secured third place with 1.6 million engagements, despite a 48 percent drop from last season. Cos followed with 845,939, while Off-White earned 180,524. Coach ranked sixth with 156,105, experiencing a 48 percent decline. The list continued with Sandy Liang (83,464), Christian Siriano (76,666), Alexander Wang (74,754), and Alexis Bittar (66,343), the latter seeing a 133 percent increase.

Notably, Cos, Off-White, and Alexander Wang had not staged shows last season, making their entries new for this year’s metrics.

The Calvin Klein Effect: Stars and Social Buzz

Calvin Klein’s success was fueled by international fan-driven conversations on X, which contributed 15 percent of its total engagement. Global ambassador Jung Kook of BTS played a pivotal role, generating 4.4 million engagements across top video posts. His red-carpet debut, candid interviews, and cinematic visuals ignited global fan communities.

Michael Kors Secures Runner-Up With Backstage Content

After topping the rankings for six consecutive seasons, Michael Kors settled for second place once again. This year, Kors leaned into TikTok-driven backstage interviews with models and influencer Alex Consani, drawing 686,000 engagements. Another highlight was a Facebook gallery featuring celebrity guests such as Gwyneth Paltrow, Olivia Wilde, and Kelsea Ballerini, which generated 538,000 engagements.

Tory Burch Maintains Strong Digital Presence

Last season’s winner, Tory Burch, came in third this time but retained its digital strength. TikTok accounted for 90 percent of its top 10 posts, with interviews by Enya Umanzor and Tefi Pessoa capturing hundreds of thousands of engagements. Additional buzz came from collaborations with Emily Ratajkowski, who walked the runway, and influencer-driven teaser videos ahead of the show.

Cos, Off-White, and Emerging Players

Cos leveraged Twitter conversations, particularly spotlighting Thai actor Zee Pruk, whose fanbase helped drive 135,000 engagements. On Instagram, reels featuring Chris Briney and Rosie Huntington-Whiteley boosted visibility, with Reels making up 80 percent of the brand’s top-performing posts.