Petitepaulina – Melissa, the iconic Brazilian footwear and accessories brand, has once again captivated fashion lovers with its bold and imaginative Fall/Winter 2025 collection. This season’s theme brings together nostalgia and futuristic vision in an immersive visual journey that goes beyond footwear.
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To celebrate the launch, Melissa has opened the “Melissa Futura Pop-Up Store” under the theme An Invitation to Imagine The Future. With a striking retro-futuristic concept, the pop-up draws passersby into a dreamlike realm where geometric shapes, solid colors, and glossy details fuse in a nostalgic yet visionary atmosphere.
The store is more than just a retail space; it’s a full sensory experience. Designed to stir imagination, the layout and color scheme evoke memories of retro aesthetics while presenting futuristic forms. Visitors are invited into a vibrant world that is bold, playful, and distinctly Melissa.
The highlight of the pop-up is the exclusive Melissa x Nodaleto collection. Known for their architectural block heels and retro-modern flair, the Paris-based label brings its signature style into the world of jelly shoes. Crafted in Italy, this collaboration includes the sunset-inspired Ruby Ballet Flats and Possession, priced at Rp1.200.000 and Rp1.100.000 respectively—available only at the pop-up.
Melissa also introduces the Futura lineup, featuring models like Texas Mule, June, and Spencer. These shoes balance comfort, elegance, and bold style. From sleek office wear to statement retro silhouettes, the designs cater to diverse personalities and modern needs without compromising visual appeal.
Visitors can enjoy more than just shopping. The Mood Matcher Quiz helps identify your perfect pair based on your mood, followed by a fun photobooth experience. The store also offers a try-on zone and exclusive Futura Charms for quiz participants—available in limited quantities.
To avoid counterfeits, Melissa shoes feature a signature tutty fruity scent and are made from the brand’s exclusive Melflex material. As advised by Brand Manager Nila, always buy from official stores or trusted partners to ensure authenticity and comfort.