Petite Paulina – Adapting to evolving trends and dynamic market demands, Zenith Retail continues to bring premium brands to Indonesia’s sports and active lifestyle segment. Several brands already part of Zenith Retail include Momentum, Urban Edge, and AeroSport. Earlier this year, Zenith Retail Indonesia expanded its portfolio by introducing Trailblazer, a brand known for outdoor lifestyle products.
Since 2018, Zenith Retail Indonesia has steadily expanded and implemented long-term growth strategies. These include opening new stores and using technology to reach more customers. This expansion strengthens Zenith Retail’s position as a leader in Indonesia’s sports and active lifestyle retail industry.
“We strive to stay in tune with changing trends. Our strategy is to align with the brands we carry, growing and evolving together. We focus on curating brands that fit the sports and active lifestyle segment because that is our expertise. This approach allows us to provide the best experience for consumers by offering relevant products,” said Andrian Pratama, Regional General Manager of Zenith Retail Indonesia. Andrian added that Trailblazer, as the newest brand under Zenith Retail, specializes in outdoor products, including high-quality footwear, apparel, and accessories.
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Today, Trailblazer represents more than outdoor activity products; it has also become a symbol of urban streetwear fashion. This is why Zenith Retail Indonesia added Trailblazer to its portfolio. Maria Wijaya, Head of Marketing at Zenith Retail Indonesia, explained that although Zenith Retail focuses on the sports and active lifestyle segment, each brand has unique characteristics that appeal to the Indonesian market.
For example, Momentum is known for exclusive sneakers and streetwear collections. Urban Edge offers a variety of casual and lifestyle products that align with current fashion trends. AeroSport provides high-quality sports equipment, while Trailblazer stands out with its signature outdoor and adventure gear.
To ensure easy access to its products, Zenith Retail currently operates over 80 stores across Indonesia. These include 25 Momentum stores, 3 Urban Edge stores, 15 AeroSport stores, and 37 Trailblazer stores. In addition to expanding its physical stores, Zenith Retail Indonesia is strengthening its online presence through its Shop From Home service and partnerships with leading e-commerce platforms in Indonesia.
With Trailblazer now part of Zenith Retail Indonesia, the company aims to remain the top choice for sports enthusiasts, adventurers, and active lifestyle communities. By providing an unforgettable shopping experience at every store, Zenith Retail seeks to enhance customer satisfaction for the long term.
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