Francesco Trapani: A Legacy of Elegance, Innovation, and Leadership
PetitePaulina – The luxury world paused in reflection following the death of Francesco Trapani, who passed away at age 68. His influence extended far beyond Bulgari, shaping the modern identity of the global luxury industry.
From Family Legacy to Global Icon
Trapani was born into the iconic Bulgari family. In 1984, he stepped into leadership at Bulgari and transformed it into a global powerhouse. His leadership modernized the brand while honoring its rich heritage. With bold vision and strategic moves, he made Bulgari a symbol of Italian luxury.
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Bulgari, LVMH, and Industry Expansion
Trapani led Bulgari for nearly three decades. He expanded its offerings from fine jewelry to watches, accessories, and luxury hotels. In 2011, he played a key role in Bulgari’s acquisition by LVMH, joining the group and later advising Bernard Arnault on jewelry strategy.
His reach extended into private equity as well. At Clessidra SGR, he guided the acquisition of Roberto Cavalli in 2015. He also invested in Italian food ventures and co-founded Florence SpA, helping boost Italian manufacturing.
Redefining Luxury Leadership
Trapani’s leadership set new standards. He wasn’t just a CEO—he was a builder of brand legacies. He championed creativity, precision, and excellence. Under his guidance, Bulgari redefined luxury with bold designs and global expansion.
His work influenced not only design and branding but also the way luxury houses approached innovation. He brought new energy to timeless elegance.
A Human Touch to Power
Though he stepped back from executive roles, Trapani remained active as a trusted advisor. His insights continued to shape decisions at the highest levels. Colleagues and collaborators admired his blend of business acumen and personal warmth.
As Bulgari stated, his dedication and passion will be remembered. Francesco Trapani wasn’t just a leader in luxury—he was a symbol of what passion, vision, and legacy can build.
