Kitsch Enters a New Era With Its First Liquid Shampoo and Conditioner Line
PetitePaulina - For years, Kitsch was best known for its silk scrunchies and beauty accessories…
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Beauty
Vichy Laboratoires Embraces Longevity Science With Breakthrough Skin and Hair Innovations
PetitePaulina - Vichy Laboratoires is entering the longevity field with a clear mission. The L’Oréal-owned…
Beauty
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Amika’s Rise: Gen Z Approved, Gen Alpha Adored
PetitePaulina - Amika secured its status as a youth darling—standing out as the favorite haircare…