Vichy Laboratoires Embraces Longevity Science With Breakthrough Skin and Hair Innovations
PetitePaulina – Vichy Laboratoires is entering the longevity field with a clear mission. The L’Oréal-owned brand sees skin and hair health as central to beauty. At the European Academy of Dermatology and Venereology (EADV) in Paris, Vichy will present its new strategy and spotlight two key products.
New Breakthrough Products
The first product is Neovadiol Longevity Cream, created for Baby Boomers. It boosts the skin’s ability to regenerate healthy tissue and promises visible improvements. The second product, Dercos Aminexil Clinical R.E.G.E.N. Booster, targets scalp and hair health with longevity science. Both represent a new step in dermocosmetics.
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Why Longevity Matters
By 2030, more than 1.4 billion people will be over 60. Many of them are active beauty consumers, spending much more than younger generations. Vichy sees this group as a strategic audience and aims to meet their evolving needs. With aging science, the brand focuses on biological age instead of just chronological age.
Science and Innovation at the Core
Vichy’s research teams combine dermatology, cellular biology, and clinical testing to create effective solutions. For example, the R.E.G.E.N. Booster was proven to add more than 14,000 hairs in 12 weeks. These results show the value of combining scientific rigor with consumer-focused innovation.
Growth and Global Reach
The brand reported 10 percent growth last year, one of its strongest in two decades. The Dercos line has become Vichy’s top franchise, growing by nearly 40 percent worldwide. With launches across Europe, Latin America, China, and the U.S., Vichy is shaping the global dermocosmetics market.
The Future of Dermocosmetics
Vichy believes longevity will define the future of skincare and haircare. By linking health, beauty, and science, the brand aims to create products that improve quality of life. Its focus on innovation, sustainability, and consumer trust will guide its next chapter.
