Loewe Opens Casa Loewe Flagship on Avenue Montaigne

PetitePaulina – Since 1996, Loewe has been part of the fashion scene on Avenue Montaigne, one of Paris’ most iconic streets. Almost thirty years later, the Spanish luxury house has taken a big step forward with the opening of a full Casa Loewe flagship. The new 6,250-square-foot boutique opens Wednesday and marks a milestone in Loewe’s history. Inside, guests will find men’s and women’s ready-to-wear, bags, shoes, eyewear, and accessories. A home section adds blankets, cushions, and scented decor. More than a retail space, the flagship feels like a home where art and craftsmanship meet modern luxury. It’s a celebration of Loewe’s journey from a heritage brand to a global creative house rooted in design and culture.

Pascale Lepoivre’s Vision for Growth

For Pascale Lepoivre, Loewe’s CEO, Paris was the natural choice for the next Casa Loewe. “Paris is one of the key fashion capitals,” she said, “and essential to growing our visibility and awareness.” The new store completes Loewe’s global network of Casa flagships. The brand, part of LVMH, continues to strengthen its retail presence while building emotional connections with visitors. Lepoivre describes Casa Loewe as “a collector’s home” spaces designed to blend culture, fashion, and craftsmanship. Each Casa tells a unique story inspired by its location. The Paris flagship builds on that concept, offering a space where customers can connect with Loewe’s artistic identity through texture, form, and light.

Designing an Artistic Sanctuary

The new Casa Loewe Paris showcases an interior that combines refinement with creativity. Designed by Loewe’s in-house team and architect Paula Aza Custodio, the store blends slender ceramic tiles in green, blue, and silver with marble floors and brass accents. Large windows at 46 and 48 Avenue Montaigne fill the space with natural light. Visitors can admire Utrecht armchairs by Gerrit Thomas Rietveld, vivid rugs by John Allen, and a cotton wall hanging by Franz Erhard Walther a piece originally featured in Loewe’s Fall 2019 show. Every detail feels personal and human. The result is a warm, inviting space that captures Loewe’s philosophy: timeless craftsmanship, modern elegance, and a love of art.

From Anderson to a New Era

Much of Loewe’s success today stems from its years under Jonathan Anderson, who led the house for over a decade. Anderson transformed Loewe into a leading global brand by merging artistic innovation with modern craftsmanship. His influence remains visible throughout the new flagship. However, the torch has now passed to Jack McCollough and Lazaro Hernandez of Proenza Schouler, who debuted their first Loewe collection at Paris Fashion Week Spring 2026. Their fresh vision balances respect for heritage with bold, forward-looking design. Inside Casa Loewe, sleek ceramic benches, minimalist lighting, and modern art installations mark this new era. Loewe’s creative evolution continues respectful of its past, yet open to new interpretations of luxury.

Art and Craft at the Core

Casa Loewe Paris blurs the line between a boutique and an art gallery. Inside, George Nakashima chairs and Isamu Noguchi lamps stand alongside bespoke Loewe furniture, such as leather benches and marble plinths. Artworks by Walter Price, Henry Moore, and Zizipho Poswa decorate the walls. These pieces reflect Loewe’s long-standing commitment to supporting artisans. The Loewe Foundation Craft Prize, launched in 2016, celebrates global craftspeople whose creations now appear in stores worldwide. Each object displayed tells a story of patience, technique, and beauty. The flagship thus becomes a space where art, culture, and fashion coexist. It captures Loewe’s belief that luxury lies in authenticity in objects made with human touch and emotional depth.

A Blueprint for Global Expansion

The new Paris flagship represents a key part of Loewe’s growth strategy. Casa Loewe locations are the first to receive new collections and limited editions, such as the Amazona 180 bag from the Spring 2026 line. Each store also offers exclusive experiences for the brand’s most loyal clients. Currently, Loewe operates 15 Casa stores worldwide, including in Barcelona, Madrid, and Shanghai. Next year, the brand will expand its Rue Saint-Honoré boutique into a second Casa in Paris. In 2026, new flagships will open in New York and Milan, extending the brand’s global footprint. Every Casa reflects the character of its city, uniting local culture with Loewe’s timeless Spanish identity.

Paris as the Heart of Loewe’s Renaissance

For Loewe, returning to Avenue Montaigne means more than expanding retail it marks a creative renaissance. Paris provides the perfect stage for a brand that thrives at the intersection of tradition and innovation. Lepoivre says each Casa is “warmly inviting yet commercially effective,” but visitors often describe it differently: a sensory journey through art and design. With handcrafted furniture, curated objects, and a human-centered approach, Casa Loewe Paris redefines what a luxury store can be. It feels intimate and alive a space where culture and commerce blend seamlessly. In the heart of Paris, Loewe proves that true luxury is not about extravagance, but about craftsmanship, emotion, and timeless beauty.