LVMH Backs BDK Parfums Growth

PetitePaulina – The story of LVMH’s investment in BDK Parfums unfolds like a meeting of two creative worlds that were always meant to converge. When David Benedek first began searching for partners, he wasn’t looking for financiers he wanted believers. His goal was to find people who understood the emotional heartbeat of the brand, not just its balance sheets. The turning point came when he connected with Julie Bercovy of LVMH Luxury Ventures Advisors, who immediately grasped BDK’s mission: honoring the French perfumery heritage while reimagining it for a contemporary world. This shared vision laid the foundation for a partnership built on respect and creative trust. For Benedek, opening up to external investment for the first time felt less like a business decision and more like inviting someone into a cherished family story one shaped by passion, memory, and the art of perfume.

The Deep Parisian Roots That Shaped BDK Parfums

BDK Parfums didn’t emerge in a vacuum it grew from decades of family history steeped in scent. Benedek’s grandparents opened their perfume boutique across from the Louvre in 1959, a place where artistry and aroma merged in everyday life. Raised among flacons and fragrance notes, Benedek absorbed the vocabulary of perfume long before he studied it officially. His education at Institut Français de la Mode refined his instincts, but it was a perfumery class that made him realize the world was ready for niche scents. That moment ignited the vision for BDK: a modern olfactory studio shaped by personal memories and Parisian rhythm. Each bottle became a story, each note a feeling. The brand’s DNA intimate, curious, and deeply rooted is what continues to set it apart as it enters a bold new chapter with LVMH’s support.

Why LVMH Luxury Ventures Saw Potential in BDK

LVMH Luxury Ventures is known for choosing brands with soul, and BDK Parfums fit effortlessly into that philosophy. The fund’s track record investments in Aimé Leon Dore, Gabriela Hearst, and Officine Universelle Buly reveals a preference for labels with character and cultural resonance. In BDK, they saw more than strong numbers, though the brand’s 45% sales surge in 2025 made a compelling case. They saw originality: a fragrance house that respects tradition but speaks boldly in contemporary tones. The collections, from Parisienne to Matières, each carry a distinctive identity that celebrates both place and raw material. LVMH recognized that Benedek wasn’t creating perfume just to bottle scents; he was bottling experiences. This alignment made the partnership feel organic two entities driven by craftsmanship, storytelling, and the pursuit of lasting beauty.

Creative Freedom at the Heart of the Minority Stake

One of the most defining features of this investment is what it doesn’t change. Benedek made it clear from the beginning: the brand’s singularity must be protected. And LVMH agreed. The minority stake allows BDK to scale while keeping its creative soul intact. Benedek continues choosing his perfumers, refining formulas, and deciding on materials without external pressure to commercialize his choices. This level of freedom is rare in beauty investments, making the partnership even more meaningful. LVMH’s role is to empower, not direct. Their confidence in Benedek’s vision reflects their belief in long-term brand equity. For Benedek, raising capital isn’t just about expansion it’s about deepening the adventure. It’s about preserving the emotional spark that began in a small Paris shop and ensuring it shines even brighter on the global stage.

BDK’s Flagship Expansion and Retail Vision

With LVMH’s backing, BDK Parfums is ready to broaden its presence while staying true to its roots. The brand opened its first flagship on Rue Saint-Honoré in 2024, a milestone that symbolized both heritage and ambition. Benedek envisions future stores not as boutiques but as immersive sanctuaries spaces where scent becomes experience. The next flagship will open in Dubai, a strategic move aligned with the Middle East’s appetite for niche fragrances. Meanwhile, BDK continues entering new markets across Asia, Europe, and the U.S. The digital platform, currently representing 10% of revenue, is set for expansion as well. Alongside retail growth, the product offering is evolving, with body lotions, shower gels, and new collections marking BDK’s 10th anniversary. Through every expansion, the goal remains the same: to build a community through sensory storytelling.

How BDK Balances Tradition, Innovation, and Global Appeal

BDK Parfums thrives in the delicate space between heritage and reinvention. Benedek collaborates with some of the world’s leading perfumers Dominique Ropion, Anne Flipo, Jordi Fernandez yet every creation carries the intimacy of a personal memory. The collections reflect different facets of Benedek’s inspirations: the urban poetry of Paris, the raw power of single materials, and even the sunlit nostalgia of the Mediterranean. With 23 genderless perfumes, five hair fragrances, candles, and scented laundry care, BDK crafts a lifestyle rather than a lineup. The brand’s steady rise in 45 countries shows that authenticity still resonates in a crowded market. And as niche fragrances attract growing investor attention, BDK stands as a reminder that when craftsmanship meets purpose, it creates something timeless something that people don’t just wear but remember.

A Brand Built on Emotion, Now Poised for Its Next Chapter

Behind every bottle of BDK lies an emotional truth: perfume is personal. Benedek built the brand on this belief, and it remains its guiding light. LVMH’s investment doesn’t shift this foundation; it strengthens it. With new markets, new products, and new creative opportunities ahead, BDK is entering a decade defined by expansion yet anchored in intimacy. For Benedek, this journey is not just business it’s legacy, passion, and human connection. And for the fragrance world, it’s a sign that niche beauty continues to shape the future of luxury.