Pritika Swarup Expands Prakti Beauty to Bloomingdale’s
PetitePaulina - Prakti Beauty, the Ayurvedic-inspired skincare and wellness brand founded by model and entrepreneur…
Beauty
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Beauty
Fashion
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Eva Mendes Brings Bold Energy to Stella McCartney’s Fall 2025 Campaign
PetitePaulina - Eva Mendes stars in Stella McCartney’s fall 2025 campaign, channeling the daring spirit…
Beauty
Fashion
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Tilda Swinton Fronts Tom Ford’s Black Orchid Reserve
PetitePaulina - Tom Ford Beauty has chosen Academy Award–winning actor Tilda Swinton as the face…
Beauty
Fashion
Tarte’s TikTok Takeover: How #TrippinWithTarte Turned Into a Cosmetics Power Move
PetitePaulina - Tarte has proven once again that social media can redefine a beauty brand’s…
Beauty
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Neutrogena Embraces Celebrity Power and Innovation Under New Leadership
PetitePaulina - Neutrogena, ranked as the third-largest mass market skin care brand by Circana, is…
Beauty
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Paris Hilton Becomes Global Ambassador for Paul Mitchell Haircare
PetitePaulina - Paris Hilton, the entrepreneur, entertainer, and DJ, just added another title to her…
Beauty
Fashion
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Lancôme Shines Across Beauty Segments, Fueled by Iconic Ambassadors and Viral Campaigns
PetitePaulina - Lancôme continues to assert its dominance in the beauty industry. According to Circana…
Beauty
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Clarins: A Legacy Brand Proving Its Endurance
PetitePaulina - Clarins, the storied French beauty house, is working harder than ever to maintain…
Beauty
Trends
Amika’s Rise: Gen Z Approved, Gen Alpha Adored
PetitePaulina - Amika secured its status as a youth darling—standing out as the favorite haircare…
Beauty
Gwyneth Paltrow’s Goop Expands Nationwide in Ulta Stores
PetitePaulina - Gwyneth Paltrow’s lifestyle empire, Goop, is taking a bold step in the beauty…