Clarins: A Legacy Brand Proving Its Endurance
PetitePaulina – Clarins, the storied French beauty house, is working harder than ever to maintain its global leadership. Take its iconic Double Serum, for example—so popular that it sells one unit worldwide every second. That’s not an exaggeration.
Celebrating a Decade of Lip Oil in Hollywood Glamour
Meanwhile, the beloved Lip Oil, perpetually viral online, recently celebrated its 10-year anniversary with a dazzling event at the Academy Museum in Los Angeles. The celebration drew red carpet appearances from stars like Maude Apatow, Kate Bosworth, Brooks Nader, Patrick Ta, and even a surprise performance by Gwen Stefani. This glamorous moment highlighted not only the product’s longevity but also Clarins’ ability to stay culturally relevant.
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Strong Media Impact Validates Brand Power
Clarins’ influence in the beauty space is reflected in data, too. Launchmetrics reports that in Q1, Clarins ranked as the seventh most impactful brand by Media Impact Value (MIV). Such strong digital buzz confirms the brand continues to captivate both consumers and media alike.
Why Clarins Still Shines
So, what keeps Clarins glowing through decades? A consistent dedication to product innovation—like the Double Serum—paired with smart cultural touchpoints, all while striking a balance between heritage and trend savvy. Their Lip Oil epitomizes this blend, appealing to both long-time users and newer, social-media-driven audiences.
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Looking Ahead: The Future of an Enduring Beauty Icon
Clarins proves that legacy beauty brands can thrive in a crowded market when they mix timeless appeal with strategic reinvention. With ongoing product excellence and high-visibility moments, Clarins remains a beauty heavyweight that continues to evolve—decade after decade.
