Fashion Trends Adidas, Air Jordan, Collection, Fashion, Modern, Nike, PetitePaulina, Sneakers Petite Paulina August 18, 2025 0 Comments

Nike, Air Jordan, and Adidas Top Kids’ 2025 Holiday Wish Lists

Sneaker Brands Lead the Pack

PetitePaulina – The 2025 Holiday Wish List survey from SuperAwesome revealed that sneakers remain the top must-have items for American kids and teens. Nike, Air Jordan, and Adidas dominated the rankings, showing the continued cultural power of athletic footwear. Beyond just sports, sneakers have become essential fashion statements, making them high on wish lists across all age groups.

Lifestyle Brands Make Their Mark

In addition to sneakers, lifestyle brands are also gaining traction. Lululemon, with its focus on comfortable yet trendy athleisure, and Levi’s, the timeless denim brand, were both named favorites. These brands show how younger generations value both performance and style in their daily wardrobes.

Luxury Labels Enter the Conversation

Surprisingly, even luxury brands are making an appearance on kids’ lists. Gucci and Dior, traditionally associated with adult consumers, are now appealing to kids as young as four years old. This shift highlights how exposure to fashion and branding through social media is shaping aspirations at an earlier age.

Beauty and Skincare on the Rise

For girls between ages 9 and 18, beauty and skincare items are becoming just as important as sneakers and fashion. Drunk Elephant and e.l.f. were among the most mentioned brands, showing how Gen Z and Gen Alpha are developing strong brand loyalty in personal care. The rise of skincare routines on TikTok and YouTube has played a major role in this trend.

The Role of Influencers and Pop Culture

The survey underscores the influence of pop culture, digital marketing, and social media personalities. Kids are not just consumers—they are trendsetters who amplify brand popularity through platforms like TikTok and Instagram. Collaborations, such as Levi’s x Nike Air Max 95, further fuel this hype.

What It Means for Retailers

For retailers, the survey provides a clear direction: sneakers, lifestyle apparel, luxury fashion, and beauty products will dominate holiday shopping lists in 2025. Meeting kids’ and teens’ expectations will require strong digital engagement, creative collaborations, and products that blend fashion, function, and cultural relevance.