Abercrombie & Fitch Signs Multi-Year Fashion with Dallas Cowboys

PetitePaulina – Abercrombie & Fitch has signed a multi-year partnership with the Dallas Cowboys and their cheerleaders. The brand is now the team’s official fashion partner, marking its first direct collaboration with an NFL franchise. This announcement came shortly after Abercrombie became the official fashion partner of the entire NFL.

Fashion Meets Football

Through this deal, Abercrombie will launch a licensed Cowboys collection. The products will be sold at select Cowboys Pro Shops, as well as at AT&T Stadium and The Star, the team’s training facility. In addition, the company will appear at Cowboys-related activities, including home games and community events.

“Our work with the Cowboys connects fashion and football in ways that go far beyond game day,” said Carey Collins Krug, Chief Marketing Officer at Abercrombie & Fitch Co. “We want to bring our signature style to players, fans, and the wider community.”

Players Join the Style Movement

The collaboration is not limited to merchandise. For example, Abercrombie is running its Style Concierge program with Cowboys players CeeDee Lamb and Jake Ferguson. The initiative offers professional styling support to athletes for their daily outfits.

Moreover, Lamb will launch his own clothing line later this season. His collection will be sold in select Abercrombie stores and online, giving fans the chance to wear apparel designed by an NFL star.

Expanding NFL’s Fashion Presence

According to the Cowboys, the deal highlights the growing overlap between sports and fashion. It also supports the NFL’s wider push to engage new audiences, especially women.

“The NFL and fashion are closer than ever,” said Charlotte Jones, Chief Brand Officer and Co-Owner of the Dallas Cowboys. “Together with Abercrombie, we are elevating Cowboys apparel. The partnership brings creativity, energy, and fresh style that our fans will love.”

More Than a Game

As a result, Abercrombie & Fitch strengthens its position as a leader in lifestyle-driven sports fashion. The brand is not only selling products but also shaping how football culture blends with modern style.