“Roman Empire”: A Love Letter to Fashion, Music, and Timeless Elegance
PetitePaulina – “Hundred years ain’t enough when I’m here with you / You appeared out of nowhere like Peekaboo.” These lines are more than poetic they’re cinematic. They express passion, nostalgia, and style all at once. Moreover, they set the tone for Roman Empire, the latest track by Bang Chan of Stray Kids. The song blends music with fashion, emotion with elegance. It tells a story not only about love but also about timeless beauty. Through his lyrics, Chan transforms Fendi’s Peekaboo bag into a symbol of affection. As a result, the song feels like a whispered confession in the middle of Rome. For listeners and fashion lovers alike, this is not just a melody. Instead, it’s an experience a romantic journey through luxury and sentiment.
Bang Chan and Fendi: A Fusion of Cultures and Creativity
When Fendi appointed Bang Chan as its brand ambassador, it made more than a marketing move. It built a bridge between K-pop and couture. Chan’s creativity perfectly aligns with Fendi’s spirit of innovation. In fact, his new single Roman Empire which he wrote, composed, and produced shows just how powerful this synergy can be. Each lyric feels intentional, and each beat feels crafted with care. Likewise, Fendi’s classic sophistication shines through his modern interpretation. Unlike many celebrity partnerships, this one feels authentic. There is emotion, storytelling, and mutual respect. Consequently, Roman Empire stands as proof that music and fashion can coexist beautifully, enhancing each other’s meaning.
Lyrics Full of Meaning, Styled in Luxury
Every lyric in Roman Empire carries both depth and design. For instance, the line “That leather, I swear it looks better when we are together” feels playful yet intimate. Here, leather becomes a metaphor for unity and touch. Additionally, the Peekaboo bag transforms from a product into a poetic image of love. The music video enhances this concept visually. Filmed at the Palazzo della Civiltà Italiana in Rome, it mirrors Chan’s artistic growth. At first, the scenes are minimalist, reflecting his early days. Gradually, the visuals expand into grandeur, symbolizing confidence and success. Through every frame, fashion and emotion merge seamlessly. Ultimately, the result feels both luxurious and heartfelt exactly what Fendi represents.
Soundtrack of Emotion: R&B Meets Roman Spirit
Musically, Roman Empire captures both strength and softness. It combines R&B’s sensual smoothness with the energy of Miami Bass. As a result, the track feels both intimate and dynamic. Furthermore, the dreamy synths and steady rhythm create a cinematic atmosphere. Listeners are transported to the streets of Rome, surrounded by golden light and soft echoes. Chan’s voice flows effortlessly, guiding the emotions without overwhelming them. Every transition feels deliberate. In addition, the structure mirrors a love story gentle at first, then growing into passion. It’s a song you can dance to, yet also reflect upon. Therefore, Roman Empire is not only a love song but also an anthem of artistic evolution.
A Global Stage: Fashion’s Biggest Moment of the Year
Fendi knows how to turn creativity into spectacle. On November 3, the music video for Roman Empire will premiere across Fendi’s digital platforms. However, the celebration won’t stop there. It will also light up Seoul’s K-pop Square with a mega-screen debut at COEX. The following day, Fendi will host an exclusive live event at its Palazzo Fendi store in Rome, featuring a performance by Bang Chan himself. This rollout perfectly illustrates how fashion houses are adapting to modern audiences. By merging entertainment, digital experiences, and live emotion, Fendi ensures that Roman Empire becomes more than a release it becomes a moment in cultural history. Undoubtedly, this strategy deepens engagement and strengthens brand identity worldwide.
Chan’s Fendi Journey: From Runway Guest to Family Member
Bang Chan’s partnership with Fendi didn’t happen overnight. Rather, it evolved naturally over time. His first appearance at the Fendi Spring 2025 menswear show in Milan sparked curiosity. Later, his consistent presence at events like I-Days Milano and BST Hyde Park cemented that bond. When he was named ambassador earlier this year, Chan described feeling “an immediate connection” to the brand’s creativity and fun spirit. Since then, he has become a true member of the Fendi family. He attended the Fall 2025 and Spring 2026 runway shows, and even visited the new flagship in Milan’s Golden Triangle. Each visit drew crowds and created excitement. Through it all, he has embodied what Fendi stands for elegance, innovation, and authenticity.
Data Doesn’t Lie: This Collaboration Moves Markets
Beyond its emotional appeal, the Fendi–Bang Chan collaboration also delivers measurable success. According to the Cultural Currency Index (CCI), unveiled in Milan this October, Fendi ranked second among 20 fashion brands. Impressively, the brand scored 92.9 points for engagement and relevance. Much of this momentum came from Chan’s influence. Because of his collaboration, Fendi saw a 17.8% rise in website traffic, a 10.6% jump in Google shopping searches, and an 8% increase in Baidu activity. Moreover, conversations on Instagram and TikTok surged globally. This data proves that emotional storytelling leads to tangible results. Today’s consumers respond to authenticity and shared values. Therefore, collaborations like this redefine how luxury brands build connection and commerce through culture.
