Prada Group Hits €4 Billion in Sales

PetitePaulina – The Prada Group has surpassed €4 billion in sales in the first nine months of the year. This achievement marks 19 consecutive quarters of growth, an impressive record in a challenging luxury market. Revenues rose 6% year-over-year to €4.07 billion, or 9% at constant exchange rates. These results show that Prada’s strategy remains effective, even in times of global uncertainty. Moreover, the group’s focus on brand value and consistent storytelling has helped it stay strong while many competitors struggle to adapt.

Andrea Guerra’s Confident Leadership

CEO Andrea Guerra credited the team’s effort for the brand’s resilience. He noted that Prada maintained steady growth despite global headwinds. Under his leadership, the company has focused on creativity, organization, and retail excellence. As a result, its long-term investments are starting to deliver clear returns. Guerra’s approach balancing innovation with tradition illustrates how thoughtful leadership can keep a legacy brand relevant in a fast-changing world.

Miu Miu: The Rising Star of the Group

While Prada’s main line remained steady, Miu Miu delivered remarkable performance. Its sales climbed 41% to €854 million, driven by strong demand across regions. The brand’s youthful and daring aesthetic appeals to a new generation of luxury consumers. At the same time, its creative direction preserves the craftsmanship that defines the group. Consequently, Miu Miu has become one of Prada’s strongest growth engines, expanding both its influence and customer reach.

Regional Performance: Global Balance in Action

Geographically, Prada’s growth was well-balanced. The Asia-Pacific region led with a 7% rise (10% at constant rates) to €1.21 billion. Europe increased by 4% to €1.13 billion, while the Americas saw an impressive 11% jump to €637 million. These figures show that Prada’s strategy works across different markets. Additionally, the results confirm that its appeal is truly global, supported by local consumer engagement and strategic retail execution.

Creativity and Craftsmanship: The Core of Prada’s Strategy

Chairman Patrizio Bertelli emphasized that creativity, craftsmanship, and product excellence remain Prada’s foundation. Even during economic challenges, these values guide the company’s decisions. The group continues to invest in authentic design and exceptional materials. As a result, clients trust Prada not just for its luxury, but also for its integrity. In a market often dominated by fast trends, Prada’s focus on timeless artistry sets it apart.

A Confident Outlook for the Future

Looking ahead, Prada maintains a cautious yet optimistic outlook. The group is expanding its presence in beauty through partnerships with L’Oréal, and exploring new opportunities in high jewelry. It is also improving its retail experience with innovation and digital tools. These initiatives aim to secure sustainable growth while preserving the brand’s identity. As Guerra wisely said, “Luxury is patience.” With that mindset, Prada continues to evolve gracefully and confidently.