Tilda Swinton Stars in Tom Ford’s Black Orchid Reserve Campaign

PetitePaulina – Tom Ford Beauty has chosen Academy Award–winning actor Tilda Swinton as the face of its newest fragrance, Black Orchid Reserve. The campaign will officially debut on September 1, introducing a bold reinterpretation of Tom Ford’s legendary scent.

A Campaign with Cinematic Direction

The campaign was developed under the creative direction of Haider Ackermann and photographed by Inez and Vinoodh. Together, they created cinematic portraits that highlight Swinton’s distinctive aura.

Because of her fearless artistry and transformative performances, Swinton perfectly embodies the fragrance’s concept of rarity. Moreover, her fluid movements, sharp gazes, and subtle gestures convey both elegance and strength.

“It is a profound honour to be part of the story of Tom Ford’s legendary Black Orchid,” Swinton explained. “Transformation, blurred boundaries, and magical properties always inspire me. Black Orchid Reserve captures that enchantment.”

Reinventing a Modern Classic

The original Black Orchid, launched in 2006, quickly became a modern classic. However, the new Black Orchid Reserve brings a fresh perspective to the fragrance.

For the first time, Tom Ford uses headspace technology to capture the elusive Ghost Orchid at the moment it blooms. As a result, the perfume introduces a luminous white floral note. In contrast, this brightness enhances the darker accords and spices that made the original scent iconic.

Furthermore, the balance between light and dark notes symbolizes the evolution of Tom Ford’s approach to fragrance design.

Estée Lauder’s Strategic Expansion

Since acquiring Tom Ford in 2023, The Estée Lauder Companies has doubled down on its luxury fragrance portfolio. With the launch of Black Orchid Reserve, the group continues to expand Tom Ford’s global influence.

Additionally, Swinton’s involvement ensures the campaign resonates with both fashion and fragrance enthusiasts. By combining cinematic storytelling, cutting-edge technology, and rare ingredients, Tom Ford once again demonstrates its leadership in luxury beauty.