Under Armour Expands No Weigh Line

PetitePaulina – Under Armour has spent the past few years pushing for stronger results. Yet one product rose above the rest: the No Weigh Backpack. Released in May after three years of research, the bag quickly became a symbol of the company’s renewed creativity. It also showed that thoughtful engineering can reshape how people move through daily life. The backpack introduced UA Suspension straps, a system that stretches and shifts weight across the shoulders. As a result, users feel less strain and fatigue. Priced at $140, the pack earned strong demand and repeated mentions in earnings calls. More importantly, it signaled Under Armour’s intent to compete through meaningful innovation rather than trend-driven releases.

How Suspension Technology Elevated Everyday Carrying

At the heart of the No Weigh design is the suspension system. It adapts to the user’s natural movement and spreads weight more evenly. Because of this, the backpack feels noticeably lighter during long wear. Under Armour’s team tested dozens of prototypes and refined materials to achieve this effect. They learned that many athletes and commuters needed a bag that supported their body instead of adding pressure. With this insight, the company built straps that shift weight gently and help the spine stay aligned. The approach also reflects Under Armour’s larger mission. The brand wants to create gear that works with the human body and encourages healthier movement.

Expanding the Line: Introducing the No Weigh Duffel Backpack

After the strong response to the original backpack, the company moved to expand the line. The new UA No Weigh Duffel Backpack uses the same suspension technology but adds more space and flexibility. Under Armour tested the design through Project Rampart, a program involving student athletes. Their daily routines helped the design team shape a bag that transitions easily between travel and training. The duffel can be worn as a crossbody, a backpack, or a traditional shoulder bag. It comes in black, white, and mint. With this addition, Under Armour positions the No Weigh line as a long-term franchise rather than a single standout product.

Versatility Built Into Every Detail of the Duffel

The duffel brings more than new styling. It offers practical improvements that match the rhythm of modern travel. The main compartment expands for added storage, which helps during long weekends or busy training days. Inside, users will find a laptop sleeve, organizing pockets, and structured dividers. Because of these features, items stay secure while users stay organized. The bag also includes UA Storm technology and coated zippers for weather protection. This attention to detail shows Under Armour’s goal to remove daily frustrations. By blending performance engineering with everyday utility, the duffel becomes a reliable companion for any environment.

Design Vision: Gear That Moves Naturally With the Body

For Tobiah Taylor, Under Armour’s director of accessories, the No Weigh line represents more than a product launch. It reflects a direction. Taylor explained that the first backpack revealed what many users wanted: lighter gear that adapts to their movement. Therefore, expanding the suspension technology to a duffel made perfect sense. He believes the new release is only the beginning. The company aims to build more silhouettes using the same system. Taylor’s comments highlight a clear ambition creating gear that helps people move with ease, whether they train daily or simply carry essentials.

Beyond Athletes: Comfort Designed for Everyday Life

Although Under Armour designed the suspension straps for athletes, the company soon saw wider potential. Kyle Blakely, senior vice president of innovation, said the technology benefits anyone who carries weight often. Students, travelers, and commuters all experience tension that the system can reduce. Because of this insight, Under Armour plans to expand the line further. Blakely believes the No Weigh products can make everyday life easier and more comfortable. For him, the technology blends performance with well-being. Under Armour hopes the line will continue evolving and inspire a new generation of comfort-focused bags.