Eva Mendes Brings Bold Energy to Stella McCartney’s Fall 2025 Campaign
PetitePaulina – Eva Mendes stars in Stella McCartney’s fall 2025 campaign, channeling the daring spirit of the runway show earlier this year. The campaign embraces the same mix of provocation and playfulness that made the collection stand out.
Runway Look, Campaign Twist
In the photos, Mendes wears a silky red dress with strong ‘80s-style power shoulders, taken straight from the runway. She poses inside a stark elevator at the fictional Stella Corp., an office setting filled with tongue-in-cheek details.
Binders, mugs, and stacks of notebooks cover the space. A pen holder stuffed with cheeky novelty pens and even a sleek adult toy add a risqué twist. These props reflect the brand’s playful approach to blending corporate culture with nightlife energy.
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“Laptop to Lapdance”: A Defining Moment
The campaign takes inspiration from McCartney’s March 2025 runway show, aptly titled “Laptop to Lapdance.” The presentation was her first after she regained full control of the brand by buying out LVMH Moët Hennessy Louis Vuitton.
Speaking after the show, McCartney said: “This is the first show I’ve done alone, other than when I left college. And what I believe in very much as a female designer is you leave work and you party. The day-to-night thing is really important for my brand.”
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Eva Mendes as the Perfect Fit
With her striking presence, Mendes captures the duality McCartney wanted to express: professional power during the day and unapologetic glamour at night. The elevator setting underlines this transition, acting as a metaphor for moving between two worlds.
By casting Mendes, McCartney not only secures star appeal but also adds authenticity. Mendes is known for her confident yet refined style, making her the perfect face for a collection that dares to push boundaries while staying polished.
