L’Oréal Invests in Lan

PetitePaulina – L’Oréal investment in Lan shows how quickly the Chinese beauty market is evolving. The company sees a surge in consumer demand for clean, safe, and culture-driven products. Lan fits this shift well because its identity feels modern yet deeply rooted in local tradition. By using Shanghai Meicifang Investment and BOLD to enter the partnership, L’Oréal strengthens its long-term vision in Asia. This move also marks Meicifang’s first investment in a local skincare brand, which signals growing confidence in Chinese innovation. Many consumers now want products that perform well but also feel meaningful and personal. Lan brings that emotional connection through its simple formulas, elegant textures, and strong storytelling. L’Oréal’s support shows that global companies now look to China not only as a market but also as a source of inspiration and new ideas.

Lan’s Rise as a Pioneer of Modern Clean Beauty

Lan began its journey in 2019 and quickly gained attention because it offered something different. Clean beauty was still new in China, yet Lan embraced it with confidence. The brand focused on oil-based treatments that felt warm, intimate, and nurturing, which helped it stand out. Many users liked its soft, minimal style because it made skincare feel calm and personal. Lan also built trust by keeping its formulas simple and clear. This approach made the brand relatable to younger audiences who wanted honest products and transparent communication. Instead of chasing trends, Lan shaped its identity around comfort and authenticity. These values helped it grow fast in a crowded market. Today, Lan represents a new generation of Chinese beauty brands that understand both the emotional and practical needs of modern consumers.

The Power of Technology Behind Lan’s Signature Formulas

Lan’s products feel gentle, but their development involves advanced technology. The brand uses molecular oil extraction to create clean, precise formulas that absorb well and nourish deeply. It also applies botanical healing methods to bring the benefits of natural ingredients into modern routines. This combination gives the products a light texture while keeping them effective. Collections like Time Orchid and Phoenix Brightening show how Lan blends old wisdom with new science. The brand respects traditional Asian practices, yet it updates them with research and innovation. This balance creates a unique character that appeals to consumers who want both comfort and performance. Lan’s technology also supports its storytelling, showing that modern beauty can remain close to nature without losing quality. This thoughtful mix strengthens its position in the clean beauty market.

Record-Breaking Sales That Captured Industry Attention

Lan’s success grew fast and created strong momentum in the beauty industry. In 2020, the brand reached 200 million renminbi in revenue, which surprised many observers. Its growth continued, and from 2023 to 2024, Lan became the top facial oil brand in China for two years in a row. This achievement came from consistent quality and clear identity, not short-term hype. In 2024, Lan made another major step by completing 100 percent independent research and development across all lines. This shift showed its commitment to long-term innovation. Consumers trusted the brand because it kept improving while staying true to its core values. The industry took notice, and many experts now see Lan as one of the most influential clean beauty brands in China. Its success illustrates the strength of authenticity and focus.

Why L’Oréal Chose Lan as a Key Local Partner

L’Oréal’s leadership sees China as a central part of the company’s future strategy. Vincent Boinay, CEO of L’Oréal China, noted that Chinese consumers are skilled, curious, and eager for better products. Lan fits well with these expectations because it uses research, culture, and storytelling to build genuine relationships with users. By investing in Lan, L’Oréal strengthens its presence in a fast-moving market. The company also shows that collaboration with local brands is essential for long-term growth. Many Chinese brands now shape global beauty trends, and L’Oréal wants to support this movement. Lan brings a unique vision that blends modern science with gentle Eastern traditions, and this mix aligns with L’Oréal’s goal of creating beauty that connects emotionally. The partnership reflects shared values and a shared desire to shape the future of skincare together.

Lan’s Cultural Philosophy Rooted in Eastern Symbolism

Lan’s founder, Xiaolan Ding, built the brand around the orchid, a symbol of purity and quiet strength in Eastern culture. She believes that beauty grows from inner balance, and this idea shapes every part of the brand. Lan’s formulas reflect calmness, while its packaging expresses simplicity and grace. The brand’s story carries a soft emotional tone that many users find comforting. Through its partnership with L’Oréal, Lan aims to share Eastern botanical traditions with a global audience. Ding hopes more people around the world will discover the depth and calm that these rituals bring. This cultural foundation gives Lan a strong identity that goes beyond trends. It helps the brand create a sense of connection, reminding users that skincare is not only about appearance but also about care, meaning, and everyday moments of peace.

BOLD and Meicifang’s Expanding Influence in Asia’s Beauty Landscape

L’Oréal’s investment arms continue to grow across Asia as they search for brands with strong ideas and strong character. BOLD, launched in 2018, supports start-ups that challenge the industry and offer creative solutions. Earlier this year, it invested in two Indian brands, Deconstruct and Arata. Meicifang, meanwhile, focuses on China and has backed labels such as To Summer, Documents, and First Cover. Their support for Lan shows their belief in the value of local innovation. Asia now drives many beauty trends worldwide, and these funds help nurture that growth. By connecting global expertise with regional creativity, L’Oréal builds a diverse network of partners who can shape the future of skincare together. Lan adds a new dimension to that network with its blend of technology, culture, and emotional storytelling.