82°E Partners with PCA for Global Distribution

PetitePaulina – Deepika Padukone’s skincare brand, 82°E, has officially partnered with PCA Companies to expand its global distribution. As a result, this strategic alliance will help the brand transition from a digital-only model to a presence on global retail shelves. Moreover, PCA’s vast industry network offers 82°E access to both physical and digital channels across key international markets.

PCA Strengthens Logistics and Market Entry

In addition to distribution, PCA provides robust logistics support. For instance, its warehouse and fulfillment capabilities span several regions, ensuring quicker deliveries and consistent stock levels. Therefore, 82°E customers worldwide will benefit from improved service, reliability, and accessibility.

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Clean Beauty, Indian Roots, International Appeal

While many beauty brands chase trends, 82°E focuses on staying true to its Indian heritage. With natural ingredients and mindful formulations, the brand now brings its clean beauty philosophy to a global audience. Furthermore, as consumers seek products that combine tradition with innovation, 82°E is uniquely positioned to lead that movement.

Deepika’s Vision Backed by Solid Strategy

Deepika Padukone’s vision for 82°E has always emphasized authenticity and wellness. Now, with PCA’s partnership, that vision gains strategic direction and operational strength. Not only does this collaboration ensure business growth, but it also enhances the brand’s credibility in competitive global markets.

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Transforming from D2C to In-Store Presence

Previously available only online, 82°E will soon appear in retail stores thanks to PCA’s network. Consequently, this move strengthens the brand’s hybrid model—bridging direct-to-consumer efficiency with the trust and reach of physical stores. Such visibility is essential for brand expansion and customer connection.

Building a Global Brand with Honor and Innovation

Ultimately, 82°E’s collaboration with PCA combines innovation, cultural integrity, and operational excellence. With better access and visibility, the brand can serve a diverse global audience. In conclusion, 82°E is more than just a celebrity brand—it is becoming a trusted name in wellness and skincare worldwide.