L’Oréal Paris to Reinvent Liberty, Equality, Sisterhood at Paris Fashion Week
PetitePaulina – Paris Fashion Week will shine even brighter this year as L’Oréal Paris brings its annual runway show, Le Défilé, to the heart of the city. On September 29 at 9:15 p.m., the beauty powerhouse will transform the square in front of the Hôtel de Ville, Paris’ historic city hall, into a stage of glamour, empowerment, and sisterhood.
Redefining a National Motto
This year, L’Oréal Paris will give France’s motto a bold twist. The famous phrase, “Liberty, Equality, Fraternity,” becomes “Liberty, Equality, Sisterhood, You’re Worth It.” Inspired by the brand’s iconic tagline, this update underlines its mission to celebrate women’s empowerment and unity worldwide.
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A Star-Studded Lineup
The show will feature an extraordinary list of L’Oréal Paris ambassadors. Stars like Gillian Anderson, Simone Ashley, Marie Bochet, Cindy Bruna, Viola Davis, Jane Fonda, Bebe Vio Grandis, Ariana Greenblatt, Luma Grothe, Kendall Jenner, Aja Naomi King, Eva Longoria, Andie MacDowell, Helen Mirren, and Aishwarya Rai will walk the runway. In addition, leading fashion designers and beauty experts will join the celebration, ensuring a night full of creativity and inspiration.
Global Stage with Digital Reach
Importantly, the event will not be limited to Paris. L’Oréal Paris will livestream the runway on Instagram, TikTok, YouTube, Roblox, and its official websites. At the same time, global “watch parties” will take place in major cities, spreading the message of empowerment across continents.
Since its debut in 2017, Le Défilé L’Oréal Paris has grown into more than a fashion showcase. Now in its eighth edition, it stands as a cultural statement blending beauty, inclusivity, and advocacy.
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Crafting Iconic Looks
Two creative leaders will shape the evening’s beauty. Harold James, the brand’s new global makeup artist, will design the makeup looks. Meanwhile, Stéphane Lancien, global hair artist for L’Oréal Paris, will create hairstyles that capture the spirit of the event.
More Than Fashion
Ultimately, the runway is about more than style. It emphasizes empowerment, equality, and sisterhood. By reimagining France’s national motto with a feminist lens, L’Oréal Paris continues to push conversations on inclusivity while setting new trends in fashion and beauty.
As Paris counts down to one of fashion’s most anticipated nights, the message is clear: true beauty reflects freedom, confidence, and solidarity.
